Podcasts have been round for practically 20 years, however the format has stood the take a look at of time over the previous 5 years. Within the US, eMarketer is estimated to have 105.6 million lively podcast listeners per thirty days by the tip of 2020, greater than double the 45.eight million month-to-month listeners in 2015.
That surge in listeners bought manufacturers , as U.S. advertisers are projected to spend greater than $ 1 billion on podcast promoting in 2021, up from $ 479 million in 2018.
The podcast viewers shouldn’t be solely massive and rising, but additionally enticing to advertisers. The listeners are normally younger, rich, educated and open to podcasting promoting.
within the The podcast viewers reportInsider Intelligence breaks down the demographics of US podcast listeners.
This unique report is accessible to you for FREE at present.