Nowadays everything is about great visual content and videos online. Publishing stories on Instagram is just one way an audience can get to know a brand better. In order to gain new followers for your company, it is important to develop and try out new media.
How can your personal brand create more visibility online? With branded posts that organically attract new audiences. There are several ways that you can present your stories in a fun and visually appealing way.
Mobile marketing is about connecting with others and presenting a message that is on their level. There are several ways you can get followers for your personal brand without selling it directly.
Steps to Successfully Posting Stories on Instagram
Your posts should encourage users to provide instant feedback in the comments section. Here’s how it works for your brand:
- Make an announcement for a product or service – One of the ways a brand can leverage stories is by taking a short photo or video of your latest offering. These posts are great because most people are ready to take a quick look at your product or service. Just add some fun emojis, texts, and filters and you’re good to go. Presenting your company’s offer is quick and easy, with the option to get involved in the comments section.
- Take them behind the scenes – Use photos or videos at an important event for a quick look behind the scenes of your brand. For example, get your audience involved in trade events, a day in the life of your office, how a product is put together, etc. This is a great way to give consumers an exclusive look at your activities that also humanizes your brand work.
- Promote an upcoming webinar or podcast – Do you have a live and exclusive event ahead of you? Invite people early with short videos and give a strong call to action. There are various apps that you can use to create this that can also be shared on places like Twitter and Facebook.
Stories on Instagram for your personal brand are a great way to get more in touch with your audience and respond instantly to feedback. Attract your followers with helpful information or bring them to an offline event that you are a part of. The more often you publish these, the more visibility your brand will generate.