A decade later, when the younger Bush ran against John Kerry, he followed a similar path: he mocked his opponent speak for french and painted him as a contactless aristocrat, although he tried to present himself as a “war president”.
“It happens all the time,” said Tristan Bridges, associate professor of sociology at the University of California at Santa Barbara and co-editor of the journal. Men and masculinitys. “One guy presents himself as a kind of salt of the earth, a person to hang out with, and effectively emasculates the other by presenting them as the opposite.”
“I think the power of manhood means a lot,” he noted, “because it has the potential to overshadow everything else.”
A notable achievement, Mr. Bridges said, was in 1840 when William Henry Harrison, a newcomer to the President, relentlessly denounced incumbent Martin Van Buren (“Marty,” as he called him), as “feminine and submissive.”
Harrison won by a landslide, but there was a turn. He delivered the longest opening speech everon a cold day in Washington in the middle of winter and refused to wear a coat. Harrison developed pneumonia three weeks later. He was dead a month after his tenure.
“Become” a woman, “Be” a man
Not wearing a coat – or, say, a candidate rolling up their sleeves while talking to voters – are small competitions with dignity, Bridges said. But they can have great consequences.
Mrs. Dittmar, the author of a book about Stereotypes in political strategyexplained it this way: Political strategy 101 involves paying attention to what voters expect of a candidate. You look at survey data and inevitably hear words like “tough” and “strong” or topics like “national security”. The words in and of themselves are not gender specific and yet have historically been associated with men – and often with certain types of men.