Apple’s Beats by Dr. Dre with Naomi Osaka, Lil Baby, Bubba Wallace and activist Janaya Khan released a new campaign on November 12th to celebrate Black Joy and resilience. The short film entitled “You Love Me” was shot by Queen & SlimMelina Matsoukas, performed by Solange Knowles and told by the indie artist Tobe Nwigwe. The powerful video shows America’s hypocrisy of loving black culture while discriminating against blacks.
“Many of the performers and creatives have had the unequal experience in the world of actively loving their work, their music, their art or their athletic achievements while their community has been suppressed and regularly attacked,” Beats said in a press release. “The campaign shows how talking about the black experience shouldn’t just be about injustice. However, when it celebrates and presents black joy, it makes a statement of its own.” Now look at the ad above.