A brewery in Detroit had created a beer, Same Old Lager, that seemed to make fun of the Detroit Lions. Soon after its debut, this beer is no longer available.
The Detroit Free Press reported On Monday, when Eastern Market Brewing Company stopped making and selling the beer after Hall of Fame Barry Sanders rolled back – whose 8-bit image was used on the can – his legal team threatened to stop producing the Cease beer beer.
The can for the 4.5% alcohol was a football field resembling Sanders’, with the beer label on the packaging in the same Honolulu blue and silver colors that the Lions used.
Sanders apologized “to all the duped fans” believing he was involved with the beer – and insisting that he had no connection with the company.
Some of you may have this in the @freep Today – I am not affiliated with this company and they are using my picture without permission. My legal team is working on the process to end this asap. Sorry to all fans who have been betrayed. pic.twitter.com/STCnX2fuGS
– Barry Sanders (@BarrySanders) 23rd November 2020
The brewery had a Facebook post about the warehouse, which has since disappeared from the brewery’s website. The beer is also not mentioned on the Eastern Market Brewing website. The Free Press reported the description of the beer as follows: “This classic American lager is exactly what you would expect. Light, crispy and always makes you want more. Just keep telling yourself, the next beer will be the beer . “
A message with Dayne Bartscht, the managing partner of Eastern Market Brewing, was not immediately returned. The person who answered the phone at the number given for Eastern Market Brewing said the brewery had no comment and declined to give their full name.
Same Old Lager is a play about the Same Old Lions in a familiar chorus in Detroit after the team failed again. Detroit has not won a playoff game since the 1991 season and has not won a division title since the 1993 season.