The most comprehensive collection of Supreme T-shirts goes on sale at Christie’s for approximately $ 2 million. This underscores the rising value of the luxury streetwear brand and the growing importance of a new generation in the world of collectibles.
The t-shirt collection is the only complete set of Supreme’s “Box Logo” t-shirts that have been available since 1994 and are known to exist. The collection includes 253 shirts, an average of more than $ 7,900 per shirt.
The collection is offered as a private sale, which means that a buyer would buy it direct from Christie’s rather than through auction. The exact price is not public, but Christie’s said the collection is valued at over $ 2 million.
It is being introduced to promote Christie’s first auction dedicated to Supreme. It started out as a single skateboard store in downtown Manhattan and became a global streetwear sensation. Supreme was recently acquired by VF Corp. acquired for $ 2.1 billion.
The t-shirt collection is sold by James Bogart, a 21-year-old Canadian fashion student who started buying Supreme gear when he was 14. Bogart grew up in Vancouver and said he didn’t live near Supreme stores but had skater friends who introduced him to the brand and led him to buy a Supreme jacket, which was published by American journalist Hunter S. Thompson was inspired.
After learning more about the brand, Bogart bought t-shirts and set out to create the first “complete archive” of all of Supreme’s 241 designs, plus 12 t-shirts that were either samples or “friends and family” . Designs. Supreme is famous for its limited edition “drops,” where customers line up for pads to get their hands on a small number of new releases.
The early shirts are the hardest to find as Supreme sometimes only brought out 50 to 150 shirts. He accidentally found a shirt in the collection while visiting another collector in London who showed him a Christmas t-shirt that he didn’t even know existed. Another design with Arabic script is also extremely rare.
“My passion has changed somehow,” said Bogart. “At one point I thought, hey, I can choose something that no one has finished before.”
Bogart admits that $ 2 million is a “ridiculous” sum to buy a range of t-shirts. But he said Supreme was more art than clothing, with scarcity, cultural relevance, and values that appeal to a new generation of collectors.
A collection of Supreme skateboard decks was auctioned by Sotheby’s for $ 800,000 last year, and Artcurial held a Supreme auction in 2018 that grossed over $ 1 million.
“Supreme was a mainstay,” said Bogart. “They really were at the forefront of defining culture. The easiest way to define the value of this collection is the fact that it is the beating heart of the brand and will always be a very important cultural symbol.”
Bogart won’t say exactly how much he spent putting the collection together. He said every t-shirt went through a thorough, multi-stage review process with the help of a former Supreme employee. He has uploaded detailed images of the shirts to a digital archive for further public review.
Bogart, who is currently studying business and fashion in Italy, said he would be sorry to part with the collection as much as he enjoyed the gust of wind.
“I think it’s going to be a little bit bittersweet,” he said. “For me it was always about the hunt. And the fact that so many people think this collection is impossible to complete. When it was completed there was a sense of great relief and pride, but I really wanted it Put it on a stage to be appreciated and do justice to the collection. “
Bogart said if a new shopper will actually wear the carefully manicured shirts: “I hope they don’t. I’ve been trying for so long to get these shirts in their best possible condition. I think that would be it.” a bit painful to look at. But whoever buys it, I would totally encourage them to do whatever it takes to make them happy. “
Christie’s special Supreme auction, titled Behind the Box: 1994-2020, opened for bidding on Tuesday and will run until December 15.