A branded website is just the beginning of building great audiences for your personal brand. Once a visitor hits your landing page, you need to grab their attention in order to convert those leads into sales. However, if you don’t reach the right audience, you’re not generating enough targeted leads.
How does a personal brand attract the right visitors for better conversions? The method is simple, once you’ve done the right market research to determine exactly who your audience is. This includes knowing the right content for your niche and always being informed about the latest trends.
With a clear focus on the target market, your personal brand can attract more website visitors who turn into loyal customers.
This is how you attract interested buyers to your website
Here are several ways to effectively build your personal brand online.
- Write attractive headlines – Subject lines that are clear, specific, urgent, and useful get the most attention, especially on mobile. Use a good headline checker to test your ideas. Offer your visitors a promise that will grab their attention and match what they have been looking for. That way, you’ll force them to learn more about how your brand can help them in ways that the competition doesn’t offer.
- Connect with your audience in a personal way – Write content that will interest your prospects and explain the reason for producing the product or service. This can be in the form of a video or a powerful image and it describes what is unique to your business and how you can best serve your customers.
- Be the answer they’re looking for – Remember that you are selling solutions, not features, and that you want your offering to convey the benefits of what your brand offers. If you’re looking to attract more interested buyers, make sure you offer great value in exchange for their time and attention. This will help increase your conversion rates significantly and return buyers later.
- Create a separate lead generation page – Create a simple guiding magnet to include on your website, email marketing, and social media to drive conversions. These lead or sales pages are designed to walk your prospects through the process to quickly and easily find out what you can offer them with email integration.
Your personal brand website should be a place where visitors know exactly what your brand can offer them and find your content that best suits their needs. When it comes to properly optimizing content and social media engagement for your target market, not only can you get more leads, but you can also increase your brand influence across multiple platforms.