A Look From Above is a Q&A series available exclusively on CNBC Pro. Alex Sherman will speak to a company executive regularly about decision making, investing, and industry news.
It’s David Zaslav’s moment to shine. Discovery Communications CEO last week officially launched Discovery +, his company’s flagship streaming service. For $ 4.99 per month ($ 6.99 without ads), consumers will Get 55,000 episodes from 2,500+ shows which have appeared in the past on networks such as HGTV, Food Network, Cooking Channel and TLC. The subscription service also includes a list of 50 new original series. Similar to the launch of Disney +, Verizon will be giving many of its wireless subscribers 12 months of the ad-free Discovery + package free of charge.
During a remote presentation of the service on December 2, Zaslav said Discovery + was the “clearest and most unambiguous” subscription streaming product as it was entirely focused on non-written series.
He explained why the next 12 to 24 months will isolate the winners from the losers in the so-called “streaming wars” and explained to CNBC why he had not given subscriber targets for the number of people he expected to subscribe to Discovery +.
Here are the full questions and answers: