Whether you’re testing the waters or actively looking for your next career move, knowing how to structure your cover letter will get you noticed.
Your cover letter is an opportunity to highlight what you bring to the table in your professional capacity. It shows who you are, where you are from, and why you think you are the ideal candidate for the position to the person reading it.
Personalization will go a long way So, in this letter, make sure you make an effort and identify the key characteristics and traits that relate to the role you are applying for. Even if you have an impressive resume, your cover letter must also stand out.
Surely a résumé is sufficient?
Unless a recruiter or potential employer specifically advises you to omit a cover letter, include one with every application.
You may think your resume speaks for itself, but what it is Not Talk about who you are as a person. Your resume lists your skills and achievements, while the cover letter tells the story behind them. Of course, it’s important to keep this as short as possible while conveying all the relevant information. Try not to duplicate the content of your resume but rather to endorse it.
When writing your cover letter, follow these six guidelines for the best results:
1. Address a real person
If possible, address your cover letter to the person who manages the hiring process. It may take some effort to determine who this is, but it shows that you are ready to take the initiative.
The easiest way to find out who you also need for your cover letter is by reading the job posting or visiting the company website. The HR or hiring manager is usually the right person. If you’re not sure, opt for a general greeting instead.
2. Find your hook
When you start your letter, you have to Be direct, creative, and unconventional. Show your enthusiasm for the role. Boring letters “Please find in the attachment …” bring your application quickly to the bottom of the pile.
Think of your cover letter as your elevator slot. It has to be able to grab the attention of the person you are targeting. Otherwise you are just wasting time.
3. Link your achievements
When you’ve reached a key milestone or achievement in your career, make sure to include it in your cover letter – just make sure it’s relevant to the position.
For example a story about how you led a team These record sales are ideal for a marketing position, but it doesn’t really help if you’re applying for a role in accounting.
4. Adjust your tone
Adjust your tone to reflect the company’s culture. More conservative companies will look for formal writing while the creative industries will look for those who take a fresh approach to their cover letter.
Do some research on the company culture and make sure you write a letter that shows how well you fit in with it.
5. Put your money where your mouth is
If you say you can do something, find a way to prove it. Whether you have strong leadership skills or a knack for achieving goals on budget, if you can quantify this, include it. Share real world examples to give hiring managers an idea of what you are capable of. Take pride in what you did and let your potential employer know.
Job hunting is not the time to be humble. You need to market and sell yourself effectively to get noticed. Also, if you’ve taken time off from the job market, mark it as positive and Customize your resume to reflect what skills or experience you have gained along the way.
6. Looking to the future
Tell the hiring manager what you want to achieve in this position and why you want to steer your career in this direction. This is a great way to end your letter while avoiding the generic “I look forward to your reply” ending.
Maintain the positive, positive dynamic in your letter to keep hiring managers interested.
Additional cover letter pointers
- Focus on what you can do for the company, not what they can do for you.
- Keep it personal wherever possible.
- Ask someone to proofread your letter before sending it.
- Read your letter aloud to make sure it makes sense.
- Customize your letter per application.
- Take the time to write your letter and pay attention to the details.
- Find out more about the company before applying.
- Make sure your skills match the role.
- Add career highlights – but keep it short and sweet, they still need to read your resume.
Market yourself as a brand
When looking for new job opportunities, it should be noted that the whole process depends on Your ability to market yourself. You need to be able to convince hiring managers that you are the perfect candidate They need you to be part of their team.
We often believe that our resumes are strong enough to speak for themselves and in many cases they could. However, without an impressive, attention-grabbing cover letter, you run the risk of getting lost in a sea of applications.
Find a way to tie up the hiring manager and convince him that he needs to find out more. Think of your cover letter as an example of what you can offer. Use it the same way product managers offer samples in-store. If you’re not fascinated to begin with, chances are you won’t try any of the examples, let alone the actual product.
The same goes for your cover letter. So choose your words wisely.