How and where you spend your time sends a direct non-verbal message about what’s important to you and what your brand is about. Have you ever heard of the phrase “Walk the Talk”? People believe what they see, not necessarily just what you tell them.
For example, if you say that spending time with customers is your top priority and the core of who you are and what your brand is about – and you spend all of your time in internal meetings making process improvements, what are others probably? believe?
I urge my branding clients to analyze how they spend their time to make sure that building their personal brands is difficult.
- First, how do you spend your time today? Take a step back and keep track of the meetings you attend, how much time you spend answering emails, the work you have, the individuals and groups you meet. Now compare these time commitments to your value proposition and the brand you want to build. Ask yourself: where am I consequent? Where am I inconsistent? Where do I have gaps? What big or small observations do I have about where I spend my time?
- Second, how much time do you spend on emergencies, urgencies, and fire drills that are distracting you from building your brand? Unless you’re a crisis manager, the goal is to purposely determine how much time you spend proactively building your brand rather than responding to crises and doing jobs that just need to be done. Keep track of how you spend your time for a week. Do you have the right balance
- What activities, meetings, events and other tasks are important to building your brand? Make a list of the activities you think you should participate in so you can build your brand. Are there any key events? Meetings you can’t miss? Time to read or analyze material? For example, if you are a technology thought leader, how much time do you devote to sharing your knowledge on social media?
Ultimately, your time is precious and of vital importance to you. They can influence your circumstances even when they may not be under your control.
Improving your time management skills, minimizing distractions, being proactive, and adding value wherever you show up will add to your brand.