In addition to being a popular social network, Pinterest is a powerful search engine that you can use to promote your personal brand and drive traffic to your website.
Do you want to attract a bigger crowd and drive more ales? Your brand can start today building a great community and taking advantage of the latest features and updates.
A successful visual marketing strategy should be eye-catching with a strong brand message that speaks to your target market. There are many ways you can use Pinterest to improve your visibility. This starts with knowing what your niche is looking for there.
How to Create a Successful Pinterest Strategy
Pining certain boards at least once a day will greatly improve your results. Here are some tips to get you started:
- Focus on the right boards – Pins that relate well to the boards they are placed on are important if you want your content to be found in Search and Top Results. Your brand wants to include keywords that are directly related to the content or Pins.
- Create the correct image sizes – It used to be that longer Pins like infographics on Pinterest get the most attention. That has changed with the new format with a ratio of 2: 3. You should create images that will fit this new model to maximize your chances of showing up in the top results.
- Use multiple versions of older content – The new algorithm focuses more on fresh visual content. If your brand is re-using older blog posts, it is advisable to generate a few different images. Schedule these to be fixed later in the day.
- Commitment is more important than numbers – If you’ve been trying to increase the number of followers on your account, it’s time to switch this strategy to communication and engagement. Pinterest considers meaningful conversations about a pin, not how many people are following your brand.
As Pinterest evolves and improves, it is important that your brand regularly incorporate this network into your visual marketing strategy. One of the long standing aspects of this platform is the longevity of Pins that can continue to produce results, including the fact that it keeps attracting more and more website visitors.