Unfortunately, many professionals violate and undermine their personal brands without even realizing it. There are some key online and offline habits that I regularly address with my personal branding clients to help increase awareness and reduce the impact.
- Don’t use social media. Social media is a crucial way to build your brand, keep you visible and up to date, and demonstrate both your expertise and commitment to your business. If you are familiar with social media, you can always be informed about news and information, expand your network and represent your company brand. It’s a credibility boost.
- Keep social media in check. So many of us want to build our brands through social media so that we can become online influencers, network, and increase our visibility. This can lead to us becoming over-committed and putting unnecessary pressure on ourselves to meet the expectations we have set for ourselves. For example: blogging is a wonderful way to create community. It is also a considerable obligation to continue feeding. Only sign up for what you are good at and what you are really good at. Don’t overuse. And make sure whatever you choose is tied to your reason for action.
- Be too confident. There’s a nice dance between confidence and the honking. If you are a serial self-promoter, either online or in conversation, you are losing your audience. Your stakeholders will turn you off live and in person, and you may see a drop in engagement in your social media efforts.
- The belief that personal branding is all about finding a new job. That is not true. It is important to be visible and engaged at all times and to network online and offline. We need to maintain our personal brands every day in order to learn, stay engaged, and stay relevant.
- Ignore traditional communication methods. A good old-fashioned conversation, a coffee lesson, or a phone call are still proven ways to motivate others and build your personal brand. Even if your co-worker says her preferred method of communication is instant messaging, professionals at all levels of the company will welcome a strong, intellectual, and meaningful conversation.
By keeping these decisions in mind, you can avoid deliberately or unintentionally undermining your personal brand.