SUNDAY UPDATE, Update latest…: Warner Bros / Dc’s Wonder Woman 1984 This weekend there was an estimated opening in 32 international checkout markets $ 38.5 million of 30,221 screens. This is well below the $ 60 million the industry was expecting before the weekend and is partly due to a weak China debut of $ 18.8 million. There have also been sudden market closings in the past few days that didn’t help.
There were strong results from Latin America, however, with all ranking # 1 marking the broadest industry release for 2020 on a like-for-like basis.
SATURDAY UPDATE: Things don’t look for Wonder Woman 1984 in the Chinaand mixed with the ongoing uncertainty in other markets, this means that the offshore opening weekend estimate is significantly lower than in the industry.
The Warner Bros / DC sequel posted a roughly 23% increase in China on Saturday for an estimated $ 14.2 million in the market to date. As we noted yesterday, this is below expectations as the social and critical levels are below the previous film which opened at around $ 38 million and was $ 90.5 million gross in the Middle Kingdom. The hoped-for family accident on Saturday did not materialize, and this pushes the start of the entire weekend at the international box office to around $ 35 million.
China is a bit sluggish in this context and is led by the local title The rescue ($ 26.6 million through Saturday), but WW84The performance remains a bit confusing. The Chinese box office has recovered well from the pandemic, so the coronavirus doesn’t seem to be the culprit here.
There is talk online that marketing is not enough. As we understand it in China, there was a “Power of Wonder” campaign in which people were encouraged to share inspiring messages on social networks in order to win prizes and see the messages that digital creatives put out for the outside world – and bus stops are used. plus a virtual premiere in five cinemas with talent that can speak directly to fans before they’ve seen the film. Special screenings of writers and influencers were also organized to create additional content on this year’s impact and the “miracle power” it takes to get through. But these initiatives have obviously not translated into turnstiles.
WW84 also debuts this weekend in another 31 offshore markets including the UK, Spain, Taiwan, Japan, Brazil and Mexico. The superhero picture staged by Patty Jenkins is unlikely to help as Mexico City cinemas will be closed for another three weeks from today. And only in the last few hours has British Prime Minister Boris Johnson issued a new stay at home order that covers London and much of the south and east of England (cinemas in London were already an exclusion zone).
As mentioned yesterday, many exhibitors questioned the international rollout WW84 given the ongoing uncertainty about the impact of the pandemic on cinemas. As mentioned yesterday, it would still have been difficult to predict that almost all European majors would be closed this weekend.
Warner Bros will be reporting international checkout numbers on Sunday, and we will be back with further analysis.
PREVIOUS FRIDAY: Warner Bros. / DCs Wonder Woman 1984, as expected, ended up in second place China Debut on Friday, behind the local actioner The rescue. The 2017 sequel directed by Patty Jenkins Wonder woman an estimated 44.2 million RMB ($ 7 million including sneaks). That suggests a weekend in the mid-$ 20 million range for the Middle Kingdom, lower than what the industry saw in the session, and with it, also pulling the full international box office start down.
WW84 In China, a number of factors work against this The rescue (85.8 million RMB / 13 million USD on Friday) received a strong 9.3 viewer score at Maoyan, although it was determined early on that the film could not keep up with director Dante Lam’s earlier outings. WW84 carries an 8 against the 8.6 of the first film. On critic aggregator Douban, WW84 has a 6.8, lower than the 7.1 of the original. The Gal Gadot star, which opens in theaters December 25 and domestically on HBO Max, has, conversely, a fresh Rotten Tomatoes score of 88%.
We keep hearing the subsidized ticketing The rescue in China could have had a negative impact WW84 on Friday. In the early morning hours of Saturday on site, the two films are almost tied for the day. Regarding the pre-sale, WW84 is ahead on Sunday. The hope for Diana Prince is that the family audience will come out over the rest of the weekend.
Is piracy a factor here as part of the overseas audience knows that the film will likely be available in a high quality version once it goes online domestically next week? The judges are currently unaware of this, but industry sources tell us this must be an issue.
While WarnerMedia is currently in the crosshairs of many companies two weeks ago in view of the cinema bomb of 2021, WB was previously published boldly principle into the open offshore markets that have now generated over $ 300 million. The timing on WW84 is a bit different from what many at the exhibit questioned, given the ongoing uncertainty about the pandemic. Still, it would have been difficult to predict that almost all European majors would be closed this weekend. And China, where a studio doesn’t set its date and where a wrench can be thrown into the process at any point, is not left to the studios.
Other markets are in play this weekend, including WWBrazil’s best ex-China hub so we’ll see how that works out.
Warner Bros won’t report international earnings until Sunday, and the same hope for families in the Middle Kingdom applies to the other markets they are in WW84 opens this session. Overall, the disappointing start in China aims to bring the offshore debut to around $ 45 million, compared to the $ 60 million the industry was expecting.