Forrest Lamp, offensive lineman for Los Angeles Chargers, featured lamp sponsorship in one of the simplest scores in advertising history. Manufacturer Lamps Plus will make the Forrest Sequoia lamp, which stands a little over 5 feet tall and is made of resin that looks like a tree trunk with a lacquered imitation wood.
They knew it was coming. Here it is. My first signature lamp from @LampsPlus: The forest lamp. The first model is the Forrest Sequoia floor lamp. If you need a new floor lamp made from rustic imitation wood, this is it. https://t.co/R7KAtQ2Lrw #myLampsPlus #boltup # Charger pic.twitter.com/tx5WR5JK3A
– Forrest Lamp (@ flamp76) December 9, 2020
You may not think of lamps when you think of an NFL lineman, but you definitely think of lamps when you hear the name Forrest Lamp. In honor of this fun but appropriate sponsorship, we’ve decided to look at some of the more interesting sponsorship sponsorships, endorsements, and partnerships for athletes out there today.
Conor McGregor and Proper No. 12 Irish whiskey
This one seems like a match made in heaven, and in many ways it is: Arguably the world’s most popular fighter today, takes every opportunity, including interviews and press conferences, to mention at least Proper # 12 and often have a toast . The name Proper No. 12 is also a short biography for Conor McGregor: a man proud of his Irish heritage who introduces the “right” Irish whiskey. His hometown of Crumlin, a suburb of Dublin, falls under the Dublin 12 postal area, hence Proper No. 12.
Cristiano Ronaldo and Kentucky Fried Chicken
If Conor McGregor bringing you Irish whiskey seems like one of an athlete’s most branded collaborations, Cristiano Ronaldo and KFC seem just the opposite. When you think of KFC, you think of the white-haired Col. Sanders with glasses and a full face (the real one, not the Mario Lopez version), not a football megastar who looks like he has never tried fried chicken.
Even so, CR7 became the face of KFC Arabia between 2013 and 2016, appearing in ads biting into KFC Chicken and acting like he loved it. Ronaldo has had numerous sponsorships throughout his career, including fitness products that seem a lot more in his alley. Even if it’s really weird looking for this one Face fitness thing from Japan.
Tom Brady and UGG
At first glance, you might think that one of the greatest players in NFL history might not necessarily be your first choice to wear UGGs, boots that you’d find more easily on an Instagram photoshoot than on an NFL training facility. But Tom Brady is a fan of the brand and its slippers, which he has been wearing since he was a teenager. Brady became so associated with the brand that he even put a massive picture of him on a building near Madison Square Garden in 2012.
Patrick Mahomes, Hunt’s Ketchup
This could be a tough pill for a lot of people – ketchup is one of those things that will get you branded on a mistake. But no matter where you fall in the corridor, we can all come together to cherish the greatest spice in human history.
Enter the MVP.
Reigning Super Bowl champion Patrick Mahomes is a ketchup fan who admits he got the goodies as a birthday present in the past. He loves it so much that he even puts ketchup on his steak and mac and cheese. Hunt’s Ketchup took the opportunity and landed one of the most obvious endorsements of all time.