The latest Google Discover search update can be a game changer for brands needing to improve their SEO strategy. With more intuitive features, your content can now become more visible with the right approach.
The latest change from the search engine giant is to understand the intent and contextual meaning of a query.
How should your content marketing change?
The new feature doesn’t require any change in your current SEO strategy, but original and fresh content is still required to get noticed online.
The goal of today’s brand is to build something of value and create a great experience for the audience. The content should be of high quality and contain messages that appeal to a community. Here are some key points to consider as you develop your content and branding:
- The search has a new look – The goal of Google is now to focus on user interests and simplify the process with quality images, bold and catchy headlines and videos that appeal to viewers. Brands need to carefully choose their themes, which are now easier to discover and explore.
- Focus on evergreen content – Not all top results are new articles. – Google now shows older posts with high interest. This applies to both text and video content, which may have more eyes on your content that may have previously been overlooked.
- Multiple languages are on the rise – Depending on your niche, your brand can potentially reach more people internationally as languages are added. Currently, English and Spanish are the two main translations, with more to be added in the near future.
- Improved mobile view – Many users now go straight to their smartphones to find information. The updated search reacts faster. You should make sure that your website is up to date with the latest features that will display well on mobile devices.
If you follow the same rules as the previous algorithm updates, your brand should still be delivering fresh and valuable content that really benefits your community. Remember, answering your community’s most pressing questions, whether in a blog post or video, is important.