When building a personal brand, mobile marketing is the key to increased online visibility. To do this, it’s not only important to create compelling visual content that will attract an audience, but also tailor it to your niche. There are still large numbers of younger users using the popular Snapchat social network and this is where the advertising opportunities are growing.
With content that can reach your target market in a more personal way, a personal brand can reach a wider community of people, mostly 25 years and younger. With the help of special effects, clever emojis, a headline with catchy phrases and pictures or videos, you can attract users’ attention and include them in your ads.
How can you effectively promote your brand on Snapchat? One way is to let users know about the latest news and events that you are offering. Other options include targeted and entertaining ads, direct messages, and exclusive offers.
When you know what your market wants and what attracts you, your personal brand can establish itself as an authority on mobile platforms like this one.
How to share great mobile content on Snapchat
Here are several ways you can reach a larger audience:
- Keep your audience informed during an event – Even if you are offline or have a new product launch, you want to create a series of branded stories with hashtags to help your audience track and take advantage of special offers.
- Bring some humor – Since Snapchat is aimed at a younger group of users, it is a good idea to think about the best way to address their emotions in a way that suits your brand image. Add special effects and fun videos to get the conversation going.
- Create Snap Ads – In the midst of your regular snapshots, invest in ads that look very similar to organic content. This is a great opportunity to include a call to action and drive users straight to your sales page or website.
As mobile becomes more popular and easy to use, it is more important than ever to tap into this huge market and get your personal brand out there in places like Snapchat. Content that is fresh, original, creative, and interactive works well for this platform, especially when GeoFilters are added in the different places of your snaps.