Discovery launched its new streaming service Discovery + in the US on Monday, hoping to carve out its own, unwritten corner of the already overcrowded streaming space.
Discovery +, which debuted in the US on Monday after launching in several other countries, bills itself as “the definitive nonfiction streaming service for real subscriptions”. The library includes more than 55,000 episodes from more than 2,500 shows from TV brands such as HGTV, Food Network, Animal Planet, TLC, ID, and others. It will also offer original series and exclusive products such as “Planet Earth” from the BBC.
The service includes a monthly ad-supported tier of $ 4.99 (on par with NBCUniversal Peacock’s premium tier with ads) and a monthly ad-free tier of $ 6.99 (the same cost as Disney +). It is also working with Verizon to bring up to 12 months of Discovery + free to 55 million customers, depending on the plan. Other competitors include AT & T’s HBO Max, which costs $ 14.99 a month, and Netflix, which has a standard plan for $ 13.99 in the US.
The service can be streamed Use Amazon Fire TV, Android TV, Apple TV, Chromecast, Roku, and Samsung devices, as well as mobile, web, and game consoles.
“Our ultimate goal was to be available on every platform in America,” said David Zaslav, President and CEO of Discovery, on CNBC’s “Squawk Alley” Monday.
He added that he believed the service was different from existing colleagues.
“We think we’re going to have the rest of this group fight script series and screenplay films, but we have a great lead in the US and around the world, and that lead is we have great content that people love: 90 Day fiance, Chip and Joanna Gaines, Oprah Winfrey, “he said. “And we are completely differentiated.”
He said the service complements popular existing services.
“We’re a great companion to Disney and Netflix,” he said. “If you have Disney or Netflix, you have two great products, but we are completely different and they go very well with them.”
Zaslav wouldn’t share any predictions about how much the company expects subscribers to grow over the next year.
“We think … that we can be very, very big,” he said. “That’s our bet, we’ll put a lot of resources into it and in the next few quarters we’ll report our numbers and then project how big really is.”