A well-planned social media strategy is an important part of building your personal brand on the internet. Taking full advantage of the best platforms is also important for visibility and sales.
Instagram is one of the best social networks today, building bigger audiences and following them online. This makes it an indispensable tool for brands. Posting stories, pictures, and videos that your audience will love is only part of the formula for success.
Using the right hashtags and subtitles for both promoted and organic posts can be very effective in promoting your brand. This includes careful attention to quality and the right message. Here are several ways you can make your business stand out from the crowd:
- Promote your brand – In the mix of your existing posts, you can use advertised or sponsored posts directly from the Facebook Ads Manager or in your Instagram account. This is constantly changing and improving its features as the mobile platform includes the use of targeted hashtags, advanced photo filters, targeting, etc.
- Become a partner – While your blog is still a great resource for connecting to and mentioning other branded products or services, there is even more potential for increasing sales directly from your Instagram profile. It’s best to narrow the focus to a niche that is relevant to what you’re posting about, include certain hashtags, and add the geographic location where someone can find what you mention.
- Bring sales for your branded products or services – If you happen to have a consulting firm, run a consulting agency, have a physical or digital product, or have published an eBook, these items can be sold directly from the account. This is a great opportunity to include your sales page or website links too, especially with the new Shoppable Posts feature. Giving a clear call to action in a picture can help you pay more attention to your posts.
- Work with leading companies in your industry – A credible brand on Instagram opens the doors and offers the opportunity to tag and promote influencers. You can create content that draws visitors to their profiles and helps promote more of what they offer for a set fee. It all depends on the number of followers you have, level of engagement, type of influencer, etc.
Use Instagram as a tool to generate more sales for your personal brand and to drive people to your website and other social networks. Take advantage of the various features of this platform such as stories, live videos and advertised posts. There are many tools and apps available to help you create and plan your content. Most of them are free to use. This is one of the best social networks where your brand can show a more personal side and build loyal brand followers.