For years, groups on social media have been a hub of activity, especially for brands. This is a great place for your personal brand to share helpful information and network. Groups can help build your community and create more meaningful social interactions.
Many brands and companies focus on their profiles on social networks and blogs as the main place for activity and content sharing. By engaging with groups that are relevant to your niche, you can actually attract new loyal brand followers.
Is it still possible to create more engagement and growth through organic reach on social media? The answer is definitely yes, and the influence of groups is a huge asset to this strategy.
When you get active in groups, your company builds long-term relationships. Having a simple branding image is important when hosting your own group, which I highly recommend. Here are some ways you can use these with successful results.
The right way to interact with social media groups
There are several key elements to developing an effective network strategy:
- Make groups a part of your marketing strategy – In a focused group you can exchange information with like-minded people, solve urgent problems, fill in the missing elements that were not addressed by your competitors, give helpful tips, cause a stir and get feedback. By interacting and even starting your own brand group, you will gain an audience, a fan base, and a larger fan base.
- Get familiar with the culture – In an online environment, we cannot see body language, voices and facial expressions. Instead, get to know group members based on their profile photos, the types of posts they share, the comments, and the types of responses offered.
- Plug in the right niche – Take the time to figure out which groups are best suited to your brand. Pay particular attention to whether these are active on posts that do not contain a lot of spam. The goal should be to join places with at least 500 members in order to reach the most people.
- Use the best practices model – It is a good art to create or contribute to a successful group. First, make sure that each new member is greeted and confirmed with a personalized message. Second, make a commitment to contribute and add value in all of your posts and comments. Third, do not “sell” your services unless specifically allowed to do so. Fourth, take care of your groups by engaging with them at least three times a week.
While a social media post or tweet is more focused on content, images, videos, and promotions, a group is about having meaningful conversations and building a strong community. Of course, over time, members will be drawn to your personal brand, and this can affect your other social networks as well.