Samsung Electronics America and Amazon’s Twitch have formed a year-long mobile game partnership centered on Twitch Rivals North America, a series of online competitions.
The Samsung Galaxy will only host regular mobile game challenges and events.
The companies formalized the agreement in a live broadcast from Twitch Rivals during CES, which is practically this year due to Covid-19. Games and live streaming esports were already on the rise towards the coronavirus pandemic, but they have seen a surge in interest during widespread shutdowns, as well as remote work and school.
The elements of the partnership include “Twitch Rivals Mobile Challenges”, in which top streamers and top mobile game franchisees come together for “moments of marquee entertainment”, according to a press release. Mobile Mondays is a year-long tournament with cash prizes and other user benefits. And “Mobile Gaming Heroes” will anoint “the next generation of Mobile Gaming Heroes”, producing the original content, hosting exclusive streams and participating in selected events.
Jude Buckley, EVP of Mobile for Samsung Electronics America said the company’s 5G-enabled devices “can help provide the low-latency environment gamers want, especially in multi-player environments.”
Lou Garate, global director of sponsorship sales at Twitch, said the teaming would allow users “to fully immerse themselves in the unprecedented chat and interactivity that feed the Twitch community”. He added, “As live streaming and esports continue to grow exponentially, we look forward to working together Samsung to make Twitch Rivals content easier for engaged and engaged gaming audiences where and whenever they want. “