As part of the brand’s relaunch, Alpine published pictures of its Formula 1 car 2021, which was painted with an intermediate coat.
The renamed Renault F1 team will be racing under the name Alpine this year, although the images released on Thursday are of a concept paint job that will change again before the first race.
The black paintwork is a nod to a 1976 prototype Renault-Alpine F1 car known as the A500 and is likely to be replaced by a deep blue on the final paint job of this year’s A521.
However, it is expected that the stylized A will be retained on the back of the vehicle’s engine cover.
“Providing Formula 1, but also the entire Alpine motorsport program, with a strong and specific identity is proof and an opportunity,” said Antony Villain, Design Director of Alpine. “With motorsport at the heart of our process, graphic identity is key.
“The paint scheme unveiled today is the first reminder of the Alpine F1 team’s new identity. Some of the structural graphic elements will remain on the race livery while others will change.
“The ‘oversized’ Alpine emblem in a three-color graphic system is the first clear symbol of the brand’s identity in motorsport. The colors blue, white and red refer to the colors of the French and British flags, which is very important to us.
“Numerous variations of all motorsport assets are still pending.”
Alpine is a sports car brand from Renault. One car is currently in production, the A110. However, there are plans to develop an all-electric hot hatch, all-electric sports crossover car, and all-electric replacement for the A110 sports car.
Renault is aiming for the sub-brand, which also includes the leadership of the UK-based F1 team, to be profitable by 2025.
The Alpine brand was founded by Jean Rédélé in 1955 and the original A110 sports car was successful in rallying in the 1960s.
Renault announced earlier this week that its former F1 team boss, Cyril Abiteboul, had left the team and named Laurent Rossi as Alpine’s new CEO.
The two-time world champion Fernando Alonso will ride alongside Esteban Ocon for Alpine this year.