In less than 10 years, digital careers have really changed in society and in the way we work, shop and interact. Technology giants like Google, Facebook, Apple and Netflix have revolutionized the way we live. According to a 2019 report from Hootsuite and We Are SocialOn average, people spend more than 6 hours online every day. This report was published prior to COVID-19. So you can imagine that the number of hours online has increased dramatically since then.
Experts say the digital transformation will stay here. With that, there is a real demand for digital careers. Data from the World bank The effects of COVID-19 show that a third of companies are using more digital technology to adapt to the crisis.
Due to mobility restrictions imposed in many regions to curb the spread of COVID-19, students and teachers switched to online classes. It’s a shift that will stay here, and there’s a real demand for video editing services, for example.
Another industry that has seen massive growth since last year is electronic retail. With the recent introduction of in-app shop functions on Instagram and Facebook, companies are selling more online directly on social media. My company, Developing skateboardsFor example, has worked to promote a smooth user experience when selling online through social media and our website.
The digital transformation has created multiple employment opportunities for those willing to learn and work. Technology-related knowledge and skills are no longer differentiated and become binding requirements.
What are the most promising digital careers?
These are the digital careers that promise to stand out in the labor market in the years to come:
- E-commerce manager
- Content marketing specialist
- Web developer
- UX / UI designer
Some of these positions appear in the list of future professions included in the World Economic Forum reportwhich was released in January 2020.
1. E-Commerce Manager
A growing number of people prefer to make their purchases through the internet. Whether for practical or necessary reasons, the e-commerce market has gained momentum. The ecommerce manager needs to understand and follow the new online sales processes. You also need to understand the customer’s pain and offer a solution. This includes creating eye-catching visuals and writing compelling ad copies.
2. Content Marketing Specialist
Another promising sector in the digital age is content. Creating brand equity and engaging customers with valuable content has always been fundamental to businesses.
With the amount of information readily available, getting your product featured on the Internet becomes a challenge. Communication and persuasion methods need to be updated. Not every campaign that works in traditional media works well on the internet.
This includes the tone of voice and the type of content a brand produces to create a relationship with its target audience. Suppose a brand sells stylish bicycle helmets for people who value design, comfort and sustainability. In this case, it needs to be in their visual assets, blogs, email marketing, social media and all other marketing channels. The job of the content marketing specialist is to make sure that the audience gets the message.
3. Web developer
One thing is a fact: every business needs to have a website. It’s a no-brainer! If a prospect enters a company name on Google and can’t find it, that’s all. We search for solutions via the Internet and look for addresses and telephone numbers of companies.
In addition to the required technical knowledgeIt is important to have a strong tendency towards organization, creativity, rational thinking, agility, patience, perseverance, and interpersonal skills.
4. UX / UI designer
The designer’s profession goes beyond creating art in editing programs. There are professionals who focus on user experience (UX) and user interface (UI).
These professionals work in such a way that the interface of a platform is aesthetically pleasing and user-friendly.
How do I choose a digital career?
To choose a digital career, you need to ask yourself three basic and first questions:
- What are my skills?
- What are my difficulties?
- What return do I expect from my work in addition to the remuneration?
From this you can see which area you can follow and have more chance of success. The next step is to find training so that you can become competitive in the market.