After 17 years at Coca-Cola, where a variety of products are offered, LeBron James signs with rival PepsiCo, as ESPN has confirmed.
The Los Angeles Lakers star is expected to promote the Mountain Dew brand, which has become a major sponsor of the NBA following the league’s 2015 takeover of PepsiCo as the league’s official beverage partner.
James signed with Coke in the summer of 2003, ahead of his rookie season. The company joined Nike and Upper Deck as its longest standing advertising partners. His contract with Coca-Cola expired last year when the sides couldn’t agree on an extension.
Over the years, James had his own taste for Powerade and version of Sprite and was the focus of a Coca-Cola marketing campaign with Yao Ming for the 2008 Beijing Olympics. His first television commercial was for Sprite in 2003.
Forbes lists James as the most active NBA player with an endorsement profit of over $ 50 million per year.
Front Office Sports was the first to report the signing.