Email design is evolving. Email has changed from simply delivering a message to an aesthetically pleasing email.
Sooner or later, email creators will experiment with combining different design elements. Additionally, they’ll be experimenting with new effects that will take email design to a whole other level.
Let’s introduce the exciting email design trends that are in stock for 2021.
1. Monochrome designs
Monochromatic designs are a form of minimalism and convey messages with simple design. Contrary to your opinion, the email does not have to be black and white. They can have an all pink or all blue monochromatic design.
2. 3D images
Using 3D images in email design may not be widespread, but it’s not a new idea. However, that will change. 3D images give emails a dimension and make them visually more attractive for the recipient.
Check out this sample 3D image for inspiration for your next email.
3. Phantasmagoric collages
The term phantasmagoric collage refers to a collage that includes pieces from different images placed on a single image. Conveying an imaginative feel to the email piques the subscriber’s interest and prompts them to take action.
In the second fold of this email from FILMSUPPLY, they have added a phantasmagoric collage that gives a sense of surreality.
4. Muted color palettes (or pastel colors)
A few years ago, bright colors were used in email designs to attract the subscriber’s attention. However, marketers are turning to color palettes that are desaturated with white, black, or other complementary colors.
If you own a health and wellness business, use muted colors as these reflect purity.
Check out this color chart to learn more about the colors:
5. Illustrated animations
Overall, you get a new design element when you combine GIFs and illustrations. You can call this element Illustrated animations. These designs will impress readers and encourage them to click on the CTA or make the purchase.
Check out this example to understand what illustrated animation looks like.
Would you like to learn more about these exciting trends? Would you like to see more email samples to add value to your email campaigns in 2021?
Just go to the visually rich and imaginative infographic created by Email Uplers: 11 email design trends that will be a top priority in 2021.