When you think of business people who have built unforgettable personal brands, CEOs like Elon Musk and Oprah Winfrey come to mind. However, CEOs aren’t the only ones who can Benefit from personal branding. Every manager can promote their career through effective personal branding.
If you haven’t successfully built your own brand yet, here are some strategies you should try:
1. Clarify your professional goals
What do you have to offer your audience? What are you not doing but do you want to do? Your personal brand might reflect what you do, but you may also want to steer it in the direction you want to do. For example, if you want to become CEO of your company within a few years, try building your personal brand in a way that is worthy of the C-suite.
2. Define the image that you want to transmit
Ideally, you want your personal brand to convey a strong image that your audience will respond to emotionally. Would you like to be perceived as smart? Creative? Playful and fun-loving? Tough? Wise? Sensitive? You would use a different approach to conveying each of these traits in your branded messaging.
Your academic qualifications may be relevant to the brand image you are trying to convey. If it is them, be sure to flaunt them. Suppose you want to project the brand image of a high profile and experienced business leader. If you deserve one Master of ManagementThis academic credential could help you build the image you want to convey and it would be beneficial to include the credential on your profiles.
Remember, you cannot be everything to everyone. Be authentic in the decisions you make about the brand image you want to convey and the information you want to highlight in your communications.
3. Select your platform (s)
With the huge amount of social media and other platforms available, you can’t be everywhere. You have to choose which ones to focus on. Ideally, you want to choose a platform that matches your brand image.
For example, if you’re the manager of a cosmetics company, then one of the visual platforms like Instagram or Youtube is most likely a good choice for creating branded content. If you’re a manager at a tech startup, LinkedIn or Twitter might be better choices. It is also a matter of the media and platforms that you are personally comfortable with. You can use virtually any social media platform for personal branding.
4. Check your current profiles
If you’ve been using social media for a while, it’s a good idea to take a close look at the content that’s already published to make sure it does a great job of conveying the image you’re trying to project. If a particular post or image doesn’t match your desired branding image, replace it with a better one or just delete it.
5. Be consistent
As you post new content on your websites, blogs, and social media platforms, keep checking your messages to make sure that you are sticking to the image you want to convey. Once you’ve made up your mind to be perceived as a strong leader, never allow slurred language to creep into your communication. Always choose clear, strong language that strengthens your coveted brand image. If you want to be perceived as caring, avoid making statements that might seem heartless or thoughtless.
6. Keep your websites up to date
It’s worth making a booking plan and sticking to it. Daily, bi-weekly, weekly, bi-weekly, or monthly posts could be viable goals to work towards. If you’re really committed to building your personal brand, leaving it on for more than a month between updates isn’t ideal.
These are the steps managers can take to build a solid brand image for themselves. If you are interested in maximizing your career potential, it is worth following the suggestions above to help you build and promote your personal brand.