Whether you are a freelancer, business consultant or entrepreneur, your personal brand is the oil your lamp needs in these uncertain times. So, make it a priority to understand:
- Personal branding and its role in the market
- This is how you build a personal brand that you can be proud of
- Simple steps to name your personal brand
- How to keep your passion alive
The role of personal branding in the market
It shouldn’t be new to you that in today’s world, brands without solid images quickly wither and die under the scorching heat of tough market competition.
In March 2020 it was over 800,000 companies all less than a year old. Every industry is flooded with countless brands. In order for your company to assert itself and establish itself as a brand recognized for its amazing potential, you need to harness the power of your personal brand.
Personal branding is all about discover what makes you unique and build a reputation on it. You can then increase your credibility, stand out from your competitors, and position your brand as an authority in your industry.
And why does personal branding work? Well, because people are naturally curious and would like to know as much about you as they can. In the words of Marie Forleo: “The world needs that special gift that only you have”.
And this is how you create this special gift.
This is how you build a personal brand
Celebrities like Tony Robbins, Elon Musk, Kim Kardashian, Oprah Winfrey, and Gary Vaynerchuk all have compelling personal brands.
And whether you realize it or not, you already have a personal brand. Here are five trustworthy ways you can spread and fly those personally branded wings.
1. Know your audience, know your business
Your personal brand will falter if you don’t fully understand your customers, their needs, their plans – and most importantly – she can help them meet their needs.
Here’s a secret from the experts: To understand your audience, don’t guess. Instead, get a balanced understanding of your customers through surveys.
2. Get a precise value proposition
A value proposition gives your audience a quick glimpse of the value your personal brand would bring to them. When you receive a memorable value proposition, your brand will be instantly placed in your customers’ minds.
3. Create a catchy slogan
Starting your business requires a short and memorable slogan so that your products are easy to identify. Imagine the slogan of a brand as a condensed model.
Consider some of the best catchy slogans out there:
- Dollar Shave Club: “Shave time, shave money”.
- Airbnb: “Belong Anywhere”.
- Burger King: “Up to you”.
- Wendy: “Where’s the beef?”
- Red Bull: “Gives you wings”.
The best slogan is memorable, shows the benefits customers can get from a brand, and creates positive feelings in your customers’ minds.
4th Imagine: visibility is gold
Understand that if you know your audience and come up with a great value proposition and a catchy slogan, it won’t do you any good if you stay locked in your house, hidden from the world.
So get out there! Enable people to get to know your personality, creativity, charisma and experience firsthand. The next time they think of you, they won’t see a generic face trying to sell them things. You will see a face that you trust.
5. Set up your voice
By now you know that your brand is not just a company, but a living being – a person, and it needs to speak in an engaging voice. So make sure that every piece of content on your website and social media platforms reflects the amazing personality of your brand.
Simple steps to name your personal brand
A good name is a head start that your personal brand must not neglect. Many brands rise and fall because of the strength of their names.
But do not worry. We have a few simple steps you can take in naming your personal brand.
Step 1: Understand your company and your target audience
As mentioned earlier, understanding your company and your target audience is the most important step in developing a brand name. Why? Because it does Set up your naming criteria easy.
Take the time to get to know all facets of your company and its target customers. The last thing you want is creating a personal brand that is not properly aligned with your market.
Step 2: get a team
Always worth seeking help when trying to generate a name for your personal brand. Whether it is an in-house team or the appointment of professionals, the added perspective would bring you a world of good.
When you are guided through the naming process by professionals, you will save immense time and get to the perfect name quickly.
Step 3: brainstorm
A good brainstorming session is another crucial step in developing the perfect name, either for your personal brand or for pretty much anything. The best way to brainstorm is to write as many names as you can think of that align with your brand’s mission, vision, and goals.
Pull ideas from everywhere so you can create unique, creative, and engaging names that will set your personal brand apart from other competitors. The ideal name is easy to say, easy to spell, and evokes an emotional response from your audience.
While you must have found some names by now to suit your brand’s needs, the journey doesn’t end there. Make sure:
- Your chosen brand name has not yet been registered as a brand.
- It has been tested with an audience and is the best fit for your brand.
- It’s not terrible and has the potential to support large-scale growth.
This is how you keep your passion alive
It’s like running with a burning torch. If your fire – your passion for your brand – doesn’t burn well and strong, your brand will die out without harming your audience’s life.
And sure, one of the best ways to make your passion shine is by choosing a great name that you love. Remember, your audience won’t Love your personal brand name when you don’t love it.