Overall, 2020 has changed the way people consume information. With physical interaction at a standstill, everything suddenly went online and customers became digitally aware. Young entrepreneurs need to know that this will continue to be the case in 2021.
In a growing digital marketplace, young entrepreneurs could come under pressure to reach out to users online to expand their brand reach. When young entrepreneurs do this, they need to employ the right digital marketing strategies.
If you’re a young entrepreneur looking to expand your branding presence, here are some digital tips to get you started.
Know what your target audience prefers
Regardless of the marketing strategy, start your brand expansion by expanding your knowledge of your target audience. You should do market research and collect data using tools like Demographics Pro. Don’t forget to dig deep into social networks. By creating buyer personalities from the information gathered, you can determine when and where to share your message.
Analyze your offers and create personas looking for your product or service. You should also analyze your competitors and their data to see who is interacting with them. Take a look at their personality traits, values, interests, and opinions to get the best out of your prospects.
Use the possibilities of online offers
For young entrepreneurs, the best way to be on the same platform as established companies is to get listed on directory pages. In each industry niche, there are multiple locations where entrepreneurs can list their business to help potential customers discover it.
Why should you consider listing your company?
- Customers trust reviews. If your business has reviews, prospects will take you more seriously.
- You can find new customers more easily online.
- Your website will appear on search engine results pages.
- With the right description and content, your brand can be made more visible.
- Directories direct high quality traffic to your website, which can lead to conversions.
Here are some of the online listing pages that you should list your business on:
- Google My Business: For all types of businesses
- Product hunting: For all new digital products
- Crunchbase: All kinds of startups
- Clutch, good companies: IT companies and related services
- Continue to start: Digital startups that need startup tools and resources
Choosing the right company directory is all a startup needs to thrive. These directories can be the place where your startup can be the solution provider for solution seeker users. It gives your company the visibility and awareness it needs to build its branding image. While some can help you get your startup started, others provide the platform necessary to introduce it to your potential customer base.
Hand in hand with influencers
Another effective way for young entrepreneurs to increase their brand reach is to work with influencers. Several startups have grown exponentially by getting influencers to use or promote their products. Influencer marketing will remain very relevant in 2021.
Influencers influence people with their messages. So, look for influencers in your niche and get them talking about your brand.
Don’t forget about micro-influencers
While influencers can increase your brand reach, they can charge a large sum. New startups do not have high marketing resources to attract large influencers for their brand. This is where micro-influencers come in.
These influencers don’t have a huge following, but the following that they do have are loyal. Additionally, getting micro-influencers to showcase your product or service might be more original for potential customers than it might be for celebrities who look and feel like paid advertising. Micro-influencers feel more authentic and audiences can relate more to them than celebs. The attributable content that micro-influencers create affects users.
For young entrepreneurs looking to expand their reach, look for influencers with a dedicated following.
Indulge in referral programs
Referral programs help generate word of mouth marketing, and the key is to offer something that is hard to resist.
Dropbox is the most successful example a referral program. Thanks to the “refer friends” function, the brand was able to build up a huge user base in a short period of time in 2010, when no one knew it. Their signups grew by over 60% and 2.8 million direct referral invitations came from their users in just one month. They offered 500MB of additional space for each recommended friend, which blew up their signups.
Uber, PayPal, Evernote, Airbnb, and Amazon Prime also used referral programs to increase their brand exposure. It is the most effective and proven way to get more users in a short period of time. It provides additional benefits to existing users and reassures new users that the company is legitimate as the introduction came from a trusted friend.
You can offer a number of things in return for referrals to your company. It could be:
- Important discounts
- Extra points
- Free money
- Free trials
- Free access for the paid product
- Unlocked paid services
Start by setting the goal for your referral program and defining the parameters for successful conversions. Find your happy customers and look for ways to make them happier. This can be done via email, social media, ads, blogs, etc. Make sure that the incentive or reward you are offering is worth each user’s time.
Another tip would be to keep it double-sided i.e. H. Reward both the promoter and the referred friend to increase the chances of conversion.
Plan ahead, but be ready to pan
If 2020 taught everyone one thing, it must be ready to turn. Everyone had very different hopes and expectations than in the year, but the pandemic turned 180 degrees. All marketing and branding efforts had to change to meet new expectations in unexpected times.
So a good digital tip for young entrepreneurs would be to be open-minded and ready to take a spin. They have to be fast and agile in their digital way.
Customers are now more aware and aware of the environment, social causes, and other events. That’s why they want to adjust to brands that are environmentally and socially conscious. You want brands to talk about what is happening around them. It should be a lesson for young entrepreneurs to be ready to twirl their digital marketing game or message in the light of the events that expand their presence.
Up Your PR Game
Advertising is important for getting your brand public and getting visibility, especially if you’re just starting out. When you rely on a professional PR team to support this process, you will be relieved.
“You need to get your brand out there, especially if you are a consumer-centric brand. A good PR story is infinitely more effective than a front page ad,” said Richard Branson.
His PR points included:
- Tell stories.
- Be creative.
- Choose the right channel.
- Be honest.
- Have fun.
- Working together.
- Emphasize the second impression.
- Listen to your customers.
Indeed, these are some key points that can help any young entrepreneur hone their PR game if they cannot afford a professional PR team.
Investing in a great PR team and strategy can help any startup grow their brand reach and exposure.
SEO remains relevant
SEO strengthens your brand’s online identity through your website and other online platforms. For young entrepreneurs, SEO can be a weapon of mass visibility if used intelligently.
Search engine optimization is one of the most effective marketing tools any startup can use to increase their brand’s online presence. Whenever someone has a question, “googling” is the way to find a solution. SEO empowers you to be that solution provider for your audience.
First, do an in-depth analysis of your business, your competitors, and your offerings to find out which keywords you want to target. These keywords should be your base. Put all of your effort and budget on these keywords in an attempt to get them ranked on a search engine. That way, your business should be the first to appear when your target audience types that keyword on search engines.
SEO tips for beginners
Here are some startup SEO tips that can help increase your brand awareness:
- Fix technical SEO issues like duplicate content, redirects, broken links, 404 pages, missing ALT attributes, duplicate meta description, etc.
- Content is critical to branding and young entrepreneurs need to be aware of this. In addition, the content should be rich in keywords: small-tail and long-tail.
- With the Google Page Experience Update, UX plays a key role. Organize your navigation, keep track of the heat map, and make sure the website is based on a mobile-first approach.
- On-page optimization is vital to SEO. Check the keyword density, LSI keywords, HTML tags, alt tags, meta description, content length, url structure, internal and external links and much more.
- Make sure you rank for long tail keywords as well. These are much easier to evaluate than small-tail keywords.
While these are some of the most effective digital tips for increasing your brand’s reach and presence, this list is not exhaustive. There can be many more tips to keep in mind. Be it to keep the image consistent, focus solely on branding, use social media ads, or even publish guest platforms.
Find the channel your users visit and leave your mark. As an entrepreneur, gain authority, share your story and be out there. Make sure that your visibility is never compromised.
Focus your marketing efforts on connecting with people. If your brand is able to connect with and retain the audience, then reach will ultimately improve.