In addition to being a great social network, Pinterest doubles as a powerful search engine that can provide valuable links to your personal brand’s website – and works similarly to Google search.
Do you want to attract more subscribers? It doesn’t matter if you’ve never joined this powerful social network or if you haven’t used it in a while. Your brand can start today building a great community and creating high performing boards and pins that will target your niche.
A successful online strategy should be visually appealing, well optimized and with a clear brand message. There are many ways you can use Pinterest to attract more visitors. This starts with knowing your target market.
Here’s how to use Pinterest for your brand’s website
Pining at least once a day will greatly improve your activities and create specific boards to suit your audience’s needs. Here are some tips to get you started:
- Maintain your account regularly – Follow new people who have a common interest and remove spam or followers not relevant to your niche to get the most re-pins. Use the free Pin-It bookmark that you can install on your website and pin from other blogs like yours.
- Use the correct hashtags – Add specific hashtags to your Pins so users can find your brand using the intuitive search bar. You can do your own research before formulating this to find out what is most popular in your target market.
- Download WordPress plugins – Attract new followers and attract repins with paid and free plugins that do all the heavy lifting for you. Make sure these are updated regularly with the developer as Pinterest is constantly improving their platform.
- Add the correct links – Content pinned from your website contains a link back. This is important to your overall SEO strategy, and it also adds social signals. Make sure your pictures and social sharing icons on your pages and posts have distinctive Pin-It buttons to get more Pins from your website.
If Google changes its algorithm, Pinterest can help your website grow and rank higher. One of the unique aspects of this platform is the durability of pens which can produce results over and over again, including attracting more visitors and traffic.