When it comes to building a brand, it’s important to understand how influencer marketing is different from developing thought leadership. As trends and technologies are changing our online world, both concepts have evolved into two very different things.
How can your brand project the right image? By knowing exactly where to focus your efforts on the right target market. If you’re looking to sponsor, speak engagements, and build on your name, your focus should be on becoming an influencer. Thought leadership works best for companies or individuals who want to sell products or services.
When you first start, your brand needs to build trust and become known as an authoritative leader in your industry before you can make the distinction. The best approach is to create a plan now for how you would like your prospects and customers to see you in the future.
Build a brand name online
The personality of a personal brand is created through daily interactions, great content, and relationship building. Here are some ways to increase your influence and meet your business goals:
- Publish content – Post blog posts related to your industry on a regular basis. Over time, news media and guest blogging opportunities will come your way and drive your subscribers to your website. Social sharing and interactions will also improve your rank in search.
- Become a writer or host a show – Brand awareness and authority in your niche can be greatly enhanced by having a published book and / or video channel. This will also attract an interested audience, especially since it uses live video on places like Facebook, Instagram, and YouTube.
- Get active in professional events – If your brand is attending a presentation event, webinar, or other type of conference, you can build a network of opportunities to host your own. Speaking, in particular, is a great way to build authority and connect with your community in a personal way. This works especially well if you take part in these both offline and online.
Establishing your brand as an influencer or leader begins with research and personal connections that show that you care about your community. Make a decision today whether you want to become a writer, speaker, full-time blogger, or a successful online reseller.