Until recently, I wasn’t a huge fan of The World Cup (or soccer / football in general).
My sporting affinity was more related to the North American sports baseball, hockey and American football.
This has changed in the last ten years.
I have come to appreciate the game more and more because of the influence of a very close business colleague and a few family members who live in a “football country”.
The 2018 World Cup soccer tournament is underway.
32 teams take part, unfortunately the USA is not one of them, as we did not qualify for this year’s event.
BUT we have just secured the 2026 World Cup with Mexico and Canada.
Why am I writing about it and what does it mean for you and your company?
Because one of the things every company needs is a vision and strategy to achieve it. But it has to be more than just a vision and strategy, it has to be one Vision and strategy of championship.
To date there are 32 countries in the World Cup and each concludes with a vision and strategy of the championship game to win the World Cup.
This is a useful strategy for modeling.
Every company should have one Championship game Vision & Strategy Just like every sports team has one on the first day or at training camp.
For baseball teams, it’s the World Series; for American football, it’s the Super Bowl.
Your company should have a vision that you can convey to your employees that is just as compelling and exciting as those that athletes have in their sport.
Have you thought about what your vision is for your company and its strategy to get there?
Most small businesses don’t have one.
Most small businesses just go through the applications.
That doesn’t mean they aren’t doing a good job.
They serve their customers so that they keep coming back.
But for the staff and even for the owner himself, it’s like …
Ground hog day.
They do the same thing day in and day out with no excitement, no fuss, anything other than getting the next sale, paycheck, and order out the door.
For which purpose? For what purpose?
One of my favorite championship game visions and strategies to help my client develop.
It was a small company with just under $ 700,000 in annual sales.
The owner, my client and his staff chose theirs Championship game vision together. They defined their “Super Bowl” or “World Series” as …
“The Million Dollar Challenge!”
In 18 months, their company’s revenue rose from $ 660,000 to $ 880,000 and they were on the way.
Often it is Championship game Vision & Strategy is not a 12-month one-season goal.
For example, the U.S. men’s soccer program needs to prepare for the local event that will take place together in eight years’ time, 2026.
Since we didn’t make the tournament this time, maybe that Championship game Vision & Strategy for four years should only be in order to qualify for the tournament.
From there, they can build on that to become a preferred competitor when the tournament hits the coast of North America in 2026.
What’s your company? Championship game Vision & Strategy?
If you don’t already have one, think about it. Involve your employees in the creation. Everyone will benefit from the inspiration to ponder the possibilities a new compelling future offers.