Loyal customers can build a successful business much faster than sales or marketing. However, unless we ask for customer feedback, we will never understand what drives customer satisfaction. As a result, it will be impossible to create customer loyalty.
There are several methods that can be used to improve customer feedback for any type of business strategy. Check out this article for the most popular options for increasing customer flow.
# 1 Sending push notification surveys
Push notification surveys help you get customer feedback. Ask specific questions to make a survey more effective for data analysis. Likewise, Pay attention to the number of questions asked. You are likely to get more answers if you ask fewer questions. Marketing experts recommend asking three to five questions.
# 2 Monitoring social media channels
The power of social media has a huge impact. And it’s an important part of our daily routine. Your company should have an official site for your brand, product, or platform for marketing purposes. You reach a wider audience and can share the latest updates and improvements with your customers.
Post on social media and ask for feedback about your brand or any issues customers have encountered while using the product. Not only will this create the connection between the brand and the consumer audience, but it will also increase international brand awareness. People also like to be involved in product improvement. It is important that they understand how important the feedback is to the brand owners.
# 3 Including post-purchase feedback
After receiving the purchase, customers are usually enthusiastic about the purchased product. And that’s when you should send a notification or an autoresponder email so the customer can share their experience with others. This creates a connection between the seller and the customer and encourages others to consider purchasing the item.
In addition, the consumers’ personal comment on the product purchased can be provided with some useful suggestions and ideas on product use, etc.
# 4 Provide incentives for feedback
A great way to incorporate customer feedback into your business is to offer discounts or bonuses for their participation. User-friendly e-commerce platforms such as Shopify and Wix Stores support you in creating and calculating discount and promo codes.
# 5 The A.C.A.F. Customer feedback loop
According to Hubspot community researchCustomer satisfaction is the key point for brand recognition. High engagement customers buy 90% more often and spend 60% more per transaction.
Business strategy aimed at customer feedback can greatly promote business development. In such a case, a strategic system for collecting and implementing customer feedback can help you develop your product. You can see the work of a similar system on the example of A.C.A.F. Customer feedback loop:
Step 1. Ask for customer feedback
First, find out how satisfied your customers are at the moment.
Step 2. Categorize the feedback
Typically, there are three main categories into which you can divide customer feedback: product feedback, customer service feedback, and marketing and sales feedback.
Step 3. Respond to the feedback
Next, make changes and improvements based on customer feedback.
Step 4. Follow up with customers who have shared feedback
Give your customers detailed feedback on the implemented improvements.
When you provide feedback on customer comments, you show your interest and commitment. Therefore, it is our responsibility as a company to interact with customers who share feedback. We will inform you of the changes that have been made thanks to your comments.
Learn how to incorporate customer feedback
We hope these methods will help you incorporate customer feedback into your business strategy. By listening to customer feedback, you can significantly improve customer service as well as the quality of your product.