From the success of a miracle to the spectacular failure of business, the rise and fall of WeWork is a kind of cautionary story that will serve as the basis for university case studies for decades to come. Proof that charisma, vision and sales spirit can take you extraordinarily far – but only so far – to your new documentary WeWork: Or making and breaking a $ 47 billion unicorn is an exciting investigation into the company’s epic decline. However, if you are familiar with the organization and its founder Adam Neumann, this may just be a repetition of what you already know.
Directed by Jed Rothstein, We work uses interviews with former employees, customers, journalists and investors – along with extensive second-hand material from Neumann himself – to bring to life what the company does with workers and venture capitalists as well as in the cultural (and financial) field popularized. Failures that led to its explosion. Rothstein’s detailed work is entertaining and equally informative from start to finish. It comes across as more complete and focused than some other business-oriented documentaries. It helps, of course, that WeWork’s fall was relatively easy – the financial data revealed during the pre-IPO phase was astonishingly terrible – but We work Even so, the various elements are represented in the game.
Neumann’s personality is at the center for good reason. It would have been great if Rothstein, above all, had dug a little deeper into the financial side of the organization Why or How WeWork believed it would be able to successfully go public with the numbers it had. Neumann is to blame, but it would have been helpful to gain more insight into the dynamics that led to the decision to go public.
WeWork: Or making and breaking a $ 47 billion unicorn doesn’t go any deeper than previously reported, but it’s a succinct, engaging, and undeniably satisfactory documentary.
This film was reviewed as part of reporting for the SXSW Film Festival 2021.
Rating by Erik Samdahl, unless otherwise stated.