How your brand’s video is found on YouTube is important to your audience and the bottom line. A well thought out and targeted strategy not only increases engagement in your marketing but also creates greater visibility, despite recent changes to the algorithm.
If you’ve had a channel for a while, you may have noticed a decrease in the number of views and subscribers. As the social network strives for a more personal experience, brands have the opportunity to use selected techniques to better reach their audiences.
How to Grow Your YouTube Channel Effectively
More and more brands are incorporating video marketing into their content mix for a variety of reasons, including increasing leads and expanding their social media network, which ultimately leads to more sales. There are several methods that can be very effective in publishing your videos:
- Brand channel name – If your channel has at least 100 subscribers and is a month old, your brand can create a custom URL that should be consistent with your other social media accounts. It is best to keep this as short, clear, and concise as possible in order to be memorable.
- Create specific playlists – Select categories that will make it easier for viewers to find your videos based on their specific searches. When people are finding what they are looking for faster and this encourages them to stay on your channel, subscribe to your videos and share them on social media. Include important promotional videos in the functional area that will be clearly visible on your channel.
- Call to action with incentives – The goal is to make a sale and the best way to go beyond what you are presenting is to guide your viewers into the next few steps. This could include a free e-book, ongoing series, exclusive access, and so on. Avoid bribery or coercion as it can mean turning away viewers and breaking YouTube’s rules, especially in the age of GDPR.
- Make it clear what the viewer is seeing – Check the search and choose the right keywords to write the headings found. YouTube offers suggestions to choose from. This is an excellent reference point that is free to use.
Video content is very effective in telling your brand’s story and in helping to connect your audience in more compelling ways. With the right optimization, message, videos and the right focus, you can attract followers and increase visibility.