A well-planned mobile marketing strategy is an important part of building your personal brand on social media. Making full use of hashtags is also important for visibility and growth. Instagram is at the top of the networks today, making it an indispensable platform for brands. Posting relevant pictures and videos that your audience will love is only part of the formula for success. The other is to include the correct keywords for your posts for the most likes and engagements.
Using the right subtitles can be very effective in promoting your brand on Instagram. To do this, you need to be careful about getting the right message and focus without looking like spam. Here are a few different ways your posts can help your company stand out from the crowd:
- Avoid using generic terms – Hashtags that are too wide and used by a large number of users can easily get lost in the feeds and not get into the important detection area. Do a search to find the most relevant words for each post with less competition. The most successful keywords are directly related to content and do not contain large strings or phrases.
- Keep the number to a minimum – It is recommended that you leave the majority of your hashtags for your comment area and only a few in your description. Around 15-20 is a good number if you don’t want to appear spammy or violate Instagram’s Terms of Service. Do your research first to see which ones are most effective for your brand’s post theme.
- Do your due diligence on processing – It is important that your post is free of spelling and grammatical errors when planning or publishing it directly. Editing or even deleting your images can cause your content to become less visible. Before you hit share, read it first!
- Make a list of common hashtags for your brand – In your notes, compile a list of the hashtags you use most often and shuffle them for each hashtag according to the publication. If you include them over and over again, there is a risk that your profile will be blocked and not seen.
Instagram is a great tool for getting your personal brand more visible and attracting new subscribers to your website. There are many tools and apps available to help you create and plan your content. Most of them are free to use. Use this visual social network to show a more personal side of your business and build a loyal fan base.