The current pandemic has had a serious economic impact. Businesses of all sizes have suffered, and some have had no choice but to file for bankruptcy and shut their doors permanently. Or they let their workers work from home.
In this unfortunate situation, digital marketing is one of the companies that continues to thrive. And perhaps one of the main reasons for this is the flexibility that is associated with the work processes.
Marketing teams are well placed to work outside of the company and thrive as marketers are natural communicators and most of their work takes place in the digital landscape. However, if your team is used to working on-site, working remotely can feel strange and result in decreased productivity. After all, remote teams need a certain approach to be effective and productive.
How digital marketers can be more productive from home
With that in mind, here are the best tips and practices you can implement while creating and maintaining a productive job from home digital agency.
1. The right tools make a big difference
Having the right tools is a key component of a world-class digital marketing team. Unfortunately, with the hundreds of marketing tools available today, choosing the right one can be downright confusing.
Below is a simple guide to the types of tools you need, as well as recommended software for each tool.
Means of communication
Perhaps the most critical element of any home based collaboration is proper communication. From instant messaging to video calling, you need to find a communication tool that suits your team’s needs.
One of the best tools for instant messaging is Slack. When it comes to video calls, Skype still has its back along with the more popular software Zoom nowadays.
Task assignment tools
It is very important to make sure that every member of your marketing team knows and understands their responsibilities. Missed deadlines postpone projects and can have an impact on the teams working on the project. However, once you’ve organized task management, you can make sure your reps know who is working on what.
Because of this, you can use task assignment tools like Teamwork, Trello, and ClickUp. These tools allow you to assign tasks with due dates and instructions to each member of your team.
Employees who work from home are far more productive than employees who work in an office. However, you may want to use software that will help you organize and keep track of your team’s workload.
Some of the best productivity and time tracking tools are HubSpot, DeskTime, TimeCamp, and Hours.
Collaborative work tools
The most popular and free software used by marketing teams is from Google. The Google software suite allows 10 or more people from different countries to use the same sheet or document at the same time. Changes are made in real time so that every member can work on updated information.
Pro Tip: Providing the best tools is not the end. You also need to make sure they are all on the same page. Everyone should use the same software. Otherwise, you may find it difficult to evaluate performance and track projects.
2. Document everything
Since your team is not gathered in the same place, it is important that all of your procedures, policies, and processes are documented.
Document your remote marketers’ accomplishments during your weekly meetings. Always give special recognition to high achievers and explain how their work has contributed to the team’s goals and objectives.
Also, make sure you create metrics for Measure the results of your marketing efforts. This way you can better manage your team or use the documents later.
Also, have each marketer document their own daily processes so that other team members or even future employees can seamlessly intervene if necessary.
3. Schedule and prepare for meetings
In an office setting, coworkers can easily go to a teammate’s desk to solve a problem or ask a quick question. When employees work from home, it is not that easy.
This results in more scheduled meetings on the calendar, which ensures that everyone is in sync. One study found that the frequency, or number of meetings per person, has increased by about 13 percent due to the increase in remote workers. The duration of the meeting has now decreased by 11 percent. This means that remote teams hold meetings more often and quickly.
As the frequency of meetings increases, it is best to schedule your meetings at the ideal times and dates, aside from the recurring monthly, biweekly, and weekly status meetings.
Additionally, your marketers need to take some time the day before the meeting to familiarize themselves with the meeting platform. This ensures that everyone starts on time and works together continuously throughout the meeting.
4. Stay safe
Managing remote marketing can increase the threat to information security. Reduce potential cybersecurity risks Let your remote team use remote access like VPNs to make secure connections over the Internet anywhere, anytime.
There are hundreds of VPN providers out there, but some of the best are NordVPN, Surfshank, ExpressVPN, and IPVanish.
Also, you need to be careful about sharing credentials for various web-based services that your team uses. In addition, it is important that you use proper labels when handling equipment so that work data is kept safe.
- Do not save any personal documents on your work computer.
- Do not shop online. Advertisement popups and cookies from shopping sites can slow down your work computer.
- Don’t browse websites that you wouldn’t show your boss. You shouldn’t be doing this in an office, but rather on a work computer.
- Use only your business email address. Phishing emails and viruses can land on your work device via personal emails.
Working from home requires a certain approach and practices to be effective. However, if done correctly, you can create an effective and productive remote digital marketing team.