To get your personal brand better known, it is important to know exactly what your target audience is looking for. With the right research strategies, your company can generate more leads for your product or service. LinkIn is a top network resource as well as a warm lead generator. This large social network is an ideal platform to gather information and conduct research for your niche. There are several ways your brand can attract the right leads for your business.
- Connect with the right people – It is important to be specific when gaining insight. Only look for people who are in a related or similar area of interest, have influencer status, and are active both online and offline. Often times, you can network at events, webinars, social media groups, twitter chats, etc. to open the doors and find targeted leads.
- Use the advanced search options – Use LinkedIn’s advanced queries to set specific criteria. This includes people, jobs, content, companies, groups, and schools. Another method is to take a look at certain content related to your brand and do some research on the author.
- Create new business or job opportunities – LinkedIn is an online portal where you not only find jobs, but also qualified candidates and new customers for your company. You can also see what your competitors are looking for in your target market as it is specific to their skills and knowledge.
- Become a trusted source through groups – Once you join an active, professional group in your niche, your brand can gain valuable feedback by asking and answering questions, sharing valuable insights and content, and posting videos and images that can add value to your community. This also applies to those who want to set up their own professional group for even more networking opportunities.
LinkedIn is an ideal place for personal brands to network with professionals in their industry and gain new leads. By being helpful, professional, and consistent, your network will grow and attract more loyal followers to your brand. This is one of the few resources that allows you to get free insights and information about your industry and prospects without paying for advertising.