If you are in transition and can be found among the many job seekers, you need to stand out. How can you increase your chances of being interviewed if you can’t be picked out from the crowd? The answer lies in your brand. Why do people ask for a cola or buy Adidas? The reason is that they want that specific brand. How do you know what your own brand is? After all, you are actually selling this to your next employer in the hopes that you will be different from the many who have the same skills that you possess.
To find out, I decided to do a quick experiment to find out what my own brand is. I sent a request to several friends and acquaintances asking them to send me three words that come to mind when they think of me. The result was revealing. 46 people answered a total of 138 descriptors with 60 different words. I grouped the similar ones and found that people used the words eight times honest and passionate;; seven times; maintenance and revealing;; Six used the word Clever;; and five, dedicated and helpful. Many other words were repeated less often.
Various things can be learned from this. On the surface, it seems my brand is in the words that have been mentioned the most. If we take a closer look at this, it becomes clear that different people see different things in the same person. And while there are indeed some similarities, the descriptors are very common.
For people in transition, such a quick exercise can be very helpful. Even if you might be able to anticipate some of the descriptors as I was, you might find plenty of surprises. I hope you will be pleasant.