Last week gave a glimpse into the future of sports betting in the US.
The NFL season’s overall wins were released prior to the draft and release of the final schedule. The PGA Tour and Phoenix Suns announced plans to place retail sports betting at their Arizona venues. And a boxing match between a social media personality and a UFC fighter generated more betting interest than the bookmakers expected.
We take a closer look at this week’s Betting Bullets, the round-up of ESPN Chalk’s sports betting news.
The early NFL season wins all the action
The betting market for the NFL season is taking shape … in April. The season’s overall wins and division odds were posted on multiple sportsbooks last week.
As recently as five years ago, Las Vegas sports betting had a habit of waiting until the schedule was drafted and published before posting offers like overall wins of the season. Sometimes they didn’t show up until late June, after the NBA finals ended. However, Vegas was the only legal game in town at the time. Those days are long gone.
Now the expanding legal betting market in the US is spewing out numbers sooner than ever as bookmakers battle for their share of the money wagered on the ever-popular NFL season winnings. This is just one of many things that has changed since states began opening legal sports betting markets in the past three years.
A few bullet points on William Hill’s early action on Caesar’s Sportsbook:
• The winning totals opened in Caesars / William Hill on Friday. By Sunday afternoon, a team’s winning total hadn’t moved away from the opening numbers, but there were some changes. Here are the sites that attracted money the earliest:
• Washington Football Team Over 8: The price for the over opened at 8-105am on Friday. On Sunday the price for betting was between 8 and 125.
• New England Patriots over 9: The price for the over opened between 9 and 125. Through Sunday the price for betting in Nevada is 9-145.
• Detroit Lions Under 5: The price for Lions under 5 opened at 5 +110. By Sunday the price on the downside was even money.
• Las Vegas Raiders Under 8: The Raiders Under 8 Prize opened between 8 and 135. By Sunday the price was for those under 8-140.
• Chicago Bears Under 7.5 Under: The price for the Bears under opened at 7.5 to 125. As of Sunday, the price was 7.5 under -135.
Paul packs punch in a ring at sports betting
• Saturday’s pay-per-view match between social media personality Jake Paul and UFC fighter Ben Askren was the most heavily-bet boxing match so far this year across multiple sportsbooks.
Yes, it’s only April and there haven’t been many marquee boxing matches, but the Paul-Askren contest exceeded bookmaker’s expectations and showed that celebrity status can surpass boxing’s pedigree. Comparing the grip of the fight to a major event on a UFC card, William Hill reported that from a Nevada bettor he assumed a stake of $ 160,000 on Paul at -160. Paul won the first round by knockout.
Suns, PGA Tour are planning on-site sports betting in Arizona
• Arizona Governor Doug Ducey signed law last week that allows sports betting in the state. 20 sports betting licenses are issued, 10 to tribal game operators and 10 sports teams and / or venues.
The PGA Tour has announced it will be launching a high quality DraftKings retail sportsbook at TPC in Scottsdale, and the Phoenix Suns said they have partnered with FanDuel to bring a retail sportsbook to their arena.
The location for a sports betting at TPC in Scottsdale is currently being determined. Sports betting in the Phoenix Suns Arena will be accessible directly from the arena for fans of legal age. The rule applies to any NBA arena that opens a sportsbook at a location with legal sports betting.
Curry and that over
Many know that Steph Curry is a scoring machine, but have you ever looked at everything through the lens of a odds maker? The two-time MVP has the edge in nine of the last 10 games in his points prop.
“Harden did that a few years ago. There’s always a number for everything. The hot guys are outnumbered so we usually get the right number. But when Curry is on the move it’s a little harder,” said Las Vegas Westgate John Murray, Executive Director of SuperBook, told ESPN.
Curry was only half a point below, and it came Thursday when he finished with just 33 points.
Avoid the dodgers
The Dodgers and Padres just finished a weekend series that featured all kinds of intense game action. Los Angeles survived the first two games, but San Diego took a 5-2 win on Sunday. The Dodgers started the season with a 13-3 record, and 11 of their 13 wins have covered the running line (-1.5).
Sharp money helped outnumber the Dodgers’ winnings, and it made sense. No team with a total of 100 or more wins has reached the end since 1990. In fact, none of that total has ever scored 100 wins in the preseason.
New sports betting marketing report
• • A new report from the UNLV International Gaming Institute The Sports Betting Marketing Audit warns US operators of potential backlash if false messages are given to consumers. The report released last week highlights three key findings for operators and media companies to consider:
1. The media should avoid referring to online sports betting that are not licensed in the United States. “Whenever an illegal website is mentioned, the public should also be made aware that this illegal media has no regulatory oversight, consumer protection and responsible gambling programs,” the report said.
2. Sports betting providers should not target young people or people with gambling problems. “The platforms that are particularly popular with underage groups (e.g. Instagram, TikTok and Snapchat) should introduce restrictions on sports betting,” the report said.
3. Sports betting providers should adhere to established best practices from countries that have a long history of legalized sports betting.