At Amazon’s first Amazon Fresh grocery store in Los Angeles.
Amazon’s checkout checkout technology could soon be added to the growing line of Fresh grocery stores.
Features of Amazon’s automated checkout technology called “Just Walk Out” are displayed in Planning documents for a store under construction in a suburban mall in Brookfield, Connecticut. The technology allows customers to skip the checkout by keeping track of all the items they grab and topping them up as they exit.
Amazon declined to comment. News of Amazon’s plans was first reported by Bloomberg.
The documents show closed entry and exit lanes at the front of the store where shoppers would presumably scan an app or credit card as they walked in, as well as hardware to accommodate possibly ceiling-mounted cameras that track what items shoppers grab at the store . The documents also mention an electronic shelving system, a feature that Amazon has made available in its fresh and cash-free go convenience stores.
In addition, a large staging area appears at the front of the suggested store layout. Fresh stores have their own area where customers can pick up orders placed online from amazon.com or groceries or return their packages for free.
It’s unclear if the store includes other high-tech items offered in Fresh stores, such as the recently launched Dash Carts, smart shopping carts that shoppers can use to check out without standing in line.
In September, Amazon opened its first Fresh grocery store in the Woodland Hills neighborhood of Los Angeles. It has since open A dozen stores in Southern California and several suburbs of Chicago. The company also plans to open a handful of stores on the east coast.
If Amazon finally introduces checkout technology in fresh stores, it would be an industry achievement. Startups like Standard Cognition, AiFi, and Grabango have all developed autonomous systems for retailers, but widespread adoption has been slow as the technology continues to be costly and difficult to implement in large store formats.
Amazon Fresh stores are roughly 35,000 square feet, or about the size of whole foods. (Amazon also owns Whole Foods.) The format includes a mix of in-store and online shopping, offering consumers a variety of products at lower prices than Whole Foods’ largely upscale options.