Audiences are looking for trustworthy brands that not only meet their needs but also offer high quality value. You can accomplish this by building a loyal following and a customer base who delve into micro-level conversations before moving to macro status.
Online personal connections have evolved into both micro-influencers and macro-influencers. It’s much easier to connect with the first group who can later open the door for higher-level connections.
Connect right influencers for your niche
When your personal brand goes into micro-influencer status, people will notice it. This is especially important if you are involved in lectures, publications, or transitioning to macro influencer status.
The following is a better understanding of how any type of leadership role can be used effectively:
- Smaller trailers – Micro-influencers include individuals or small businesses with a fan base between 500 and 10,000. Macro influencers can have millions of followers and have established a recognizable brand name for themselves.
- Recommendations are important – To get started as an influencer, your brand needs a loyal following to get your company out there. Valuable content, videos, storytelling, and engaging actively with your audience can fuel this.
- Stay on top of things as you grow – As your brand moves to a higher level of leadership, your audience will have more expectations of your representation and the type of content produced. At this stage, viewing becomes increasingly important, which means you need to prepare your audience in advance.
To grow your personal brand, connect with like-minded brands who are where you want to be and who have the same audience for your target market. It takes time to become a macro influencer, but it all starts with these one-to-one connections.