In the gig economy, your reputation precedes you.
When automation begins to squeeze some jobs, others will emerge to serve the gig economy.
Your ability to stand out and stand out from others may be due to one thing … your reputation.
Reputation is a currency
The fact is … reputation has always been a currency.
In a sense, nothing has changed. But everything has changed on a global level.
- What determines the reputation?
- Who determines your reputation?
- How do you fix a tarnished reputation?
Will there be reputation agencies in the future?
Think about reputation
If someone asked you … What three words summarize your reputation?
What do you think you would hear
Would you be happy with what you heard?
If not, this is a good starting point for reputation management.
Note: The idea for this comes from Rachel Botsman’s TED talk.
Some factors to consider when Think about reputation::
- Should I be trusted?
- I am behaving well
The reputation economy
In the not too distant future, your reputation could be what defines you. Maybe a bit like the Black Mirror episode “Nosedive” from season 3, but hopefully not that easy to manipulate and invent. There are advantages and disadvantages if we are to be defined only by our reputation. The pros are, as always, that we are known for what we do and what we deliver. That we are trusted and that we behave well.
One of the challenges affecting a reputation economy is that you may not own your reputation score. Think about how social media represents and sustains our online social repetition. A similar set of tools will likely keep track of your reputation. Maybe it’s a subset of the tools we use today. These pros and cons can work out in the form of your reputation dashboard.
Ultimately, it comes down to three things. And these three things are the basis of your reputation capital. It depends on these three and how well you use, protect, and spread them.
Tomorrow, as today, your reputation precedes you.
If you manage your reputation wisely, you will stand out in your career.