An email marketing strategy remains one of the best ways your personal brand can engage with your audience in meaningful ways. The type of communication is important for more sales and regular customers. You can grab their attention in emails with strong visuals that are easy to read on mobile devices.
There are several ways that the right images and videos can work for your brand that should work well with your message and brand image. Whether you’re including a photo or video that tells a story, illustrates key points, or encourages readers to act, visual content can enhance your email.
If you are losing subscribers or have lower open rates, adding a mix to your content can help increase your leads and sales. Here are a few different ways your email marketing messages can be more engaging:
- Keep it simple – Use small sizes for your photos and videos with less detail to avoid displacing your text. Note that your readers may want to view your messages on mobile devices and access your email as soon as possible. Too many visual graphics can slow down loading speed and cost you in lead generation.
- Text must have priority – Include relevant graphics in your written email. It is recommended that you position your images over the fold in the preview window. This will help get the reader’s attention to your message and call to action.
- Use a branded color scheme – Harmonize your templates with the colors you already use on your other online platforms. Choose images that match the theme you already have and that your audience can easily identify.
- Include alt tags – Note that some recipients’ email services may not load images immediately, if at all. What you will see is the description instead of the picture. For example, use a tag that says “Learn how to master social media now,” not one that says “Image of the cover of the eBook”.
While there is a trend towards clean, simple email designs, the visual presentation can be a great compliment to help make your brand stand out. It’s always important to send test messages before your actual broadcast to make sure the formatting looks good. If the formatting or image is done incorrectly it can result in the loss of both existing and new subscribers.