Nowadays personally Branding is not just limited to companies and institutions. CVs now also require personal branding – especially since digitization has become a major player in most industries. And with almost everyone online by now, you have to work harder and smarter to establish yourself in a vast ocean of competitors.
When you want or need an update on your old resume RebrandingThere is no time like the present! Allow me to show you how to personalize branding on a resume.
Personal branding vs. branding statement
Before we get into the specifics, let’s get one thing straight: personal branding and a branding statement are two completely different things.
The latter is a short paragraph that summarizes your worth, audience, and unique selling point. On the other hand, the former (in the context of resumes) refers to any supporting elements (bullets, facts, figures, statements) that support the former.
After we see the difference between the two, let’s get down to business.
Building a personally Brand for your resumes
Whether you are in the entry-level or not, branding is now a must-have on any resume. I’ll show you how to master this art using a few tips and tricks.
1. Choose your destination
Save yourself the hassle of long and exhausting job search experience by choosing a specific goal. You can start by searching for job descriptions for your desired position to see their requirements. It also helps if you do your homework on your target employers (and their industries), current trends, and market challenges.
This advanced preparation not only saves you a ton of time, it also makes you look competent. This will make a great lasting impression on recruiters and employers. Imagine a candidate showing professional behavior as early as the application phase.
2. Find out what makes you unique
Of course, no two applicants are alike. However, one thing does not change. There are tons of people in line for the same job you’re applying for.
This fact means that you have to differentiate yourself from many applicants. The question is how can you do that? Ace this by identifying your Unique selling proposition (USP). In order to incorporate your USP into the personal branding that you use on your resume, you may need to ask yourself the following questions:
What am I doing?
How should people identify me?
How do people perceive me?
In which industry do I want to work?
How do I want to be known?
When you’ve answered these questions, come up with a definition that fits a tee. Think of your USP as your TV commercial. If commercials convince people to buy products, your USP recruiter should convince you to hire you.
3. Organize your personal branding according to a theme
At this point, you already know what you are signing up for. Personally brand your resume by bypassing a topic. In this case, your topic should revolve around your target job.
First, take a look at your professional history and select specific areas that correlate with your chosen specialty and position. These can come from your skills, experience, or awards. Search online for examples for reference in case you have problems with this part.
Let’s say you’re applying for a public relations position. Your resume should focus on this industry, from the header to the education section. This consistency will impress the recruiter and improve your chances.
4. Use attractive graphics
Another tried and true branding trick is to use eye-catching graphics. You may have to ditch the plain white resume templates and go for something a little more creative instead. So if you want to switch layouts, fonts, and other elements, go for it!
The usual rule of thumb is to keep CVs as bland as possible. However, if you want to add some splashes, go ahead! Colors say a lot about a person, so choose colors that reflect you.
Don’t be too crazy with the graphics though. Remember, you are writing another formal document here. An odd insertion can increase or decrease your chances. You don’t want to look unprofessional, do you? So, take care of your pictures and apply them tastefully while you personalize your resume with branding.
5. Cut the clutter
Resumes should be easy to read, especially if you are submitting digital resumes. Trust us – nobody wants to read walls of text on papers and screens. Recruiters don’t have time to read long documents because of their busy schedule.
Keep an eye on HR managers by writing digestible content. Readers will be more motivated to look through your application if you keep your words clear and concise. You still have edges and others Continue formatting options to think twice, not to avoid the bush. Keep relevant information and filter out unimportant details.
6. Bring the action
Employers value people who take the initiative to make work more efficient. Make your drive a part of the personal branding that will appear on your resume.
The experience and training areas are the best places to put this into practice. Use action words to reflect your initiatives instead of just telling your story. You can replace a phrase like “Manages the creative team” with “Supervises and supervises a team of designers and writers”.
7. Make your online presence known
Social media profiles aren’t the be-all and end-all of job applications, but they can help shape your personal branding and hire you. Recruiters should look at your pages to see how you fit into their talent pool.
No matter what industry you work in, add a link to your LinkedIn account. The employment-focused online platform is an excellent place to showcase your professional talents and skills online, and provide additional insights to recruiters. Make sure your profile is optimized so that hiring managers can easily spot you.
Here you can leave out your Facebook and Twitter accounts. However, your profiles should be free of questionable posts, especially if you are using personal profiles. You don’t want to scare off recruiters with unruly online behavior.
Feel free to include your websites and portfolios – especially if you are in the creative industry. If employers like what they see of your work, you may have found a job.
Once you have your personal brand established on your resume, job hunting becomes a lot less stressful. It will take time to build, but the work you do will be well worth it once you reap the rewards. Don’t forget to show professionalism and persistence as you compete in the job market.