The Nordic Entertainment Group (NENT Group), a leading digital player in Scandinavia, is committed to producing two English-language films per year that appear directly on their album Viaplay streaming service.
The first project will be Hilma, a biography of the revolutionary Swedish artist and feminist pioneer Hilma af Klint, written and directed by Lasse Hallström, an Oscar nominee for The cider house rulesand My life as a dog. The picture shows Lena Olin (Enemies, a love story) as Klint with Hallström’s daughter Tora Hallström (Hachi: A story of a dog) portrays the artist in her younger days.
The project will be published exclusively on the NENT Group’s Viaplay streaming service in 2022. The film is being produced by NENT Studios with Helena Danielsson as producer and Josephine Zapata Genetay as executive producer.
“Hilma and our upcoming films make the ambitions of the NENT Group clear. Nobody in the Nordic region thinks that big, ”said Filippa Wallestam, Chief Content Officer of the NENT Group. “Hilma af Klint has literally changed our view of the world. She is Swedish, but her story says something important to audiences everywhere. There’s something special about working with talent of the caliber Lasse, Lena and Tora, and it’s even better when the project means so much to everyone involved.
“In today’s highly competitive streaming world, it’s important to get noticed and be relevant. For us, building on who we are, where we come from and what we stand for is a clear differentiator. This will support our vision of becoming the European streaming champion. Today’s news is an amazing stepping stone on the way, ”added Anders Jensen, President and CEO of NENT Group. “The impact that women and men from the small Nordic countries have had on the world is no less than extraordinary. Many are of course very well known, others are less known or even almost unknown. We want to share these stories with the world and hopefully find new perspectives that will both educate and entertain. “
“I’ve been trying to understand Hilma af Klint’s secret for three years,” added Hallström. “This is a story of an unwavering search for the truth about humanity and the universe at a time when humans were making all the rules. Despite so many obstacles, Hilma created art that affects our lives today. My goal is for the audience to experience these fights with all their senses. “