When you’re in transition and looking for a job or considering changing jobs, there is nothing like learning how to efficiently and effectively leverage the power of LinkedIn. Being listed on LinkedIn is a must. A study by Microsoft found that 70 percent of employers rejected applicants based on information they found online about those applicants. However, the same study suggests that 85 percent of employers say that having a positive online reputation influences their decision. Those are pretty compelling numbers.
Here are some facts:
- Recruiters and employers prefer to deal with applicants who they scrutinize and whom they can trust.
- People spend more time on social media than email. LinkedIn is on social media for businesses.
- The internet can change or destroy your image.
The strength of LinkedIn lies in the fact that you can connect with people who have an impact on making decisions about who to hire. In return, you too can do research on the company you are targeting, the local hiring manager and corporate culture. 60 percent of the hiring decision is based on the applicant’s adaptation to the corporate culture.
By joining professional and alumni groups on LinkedIn, you can participate in online discussions and answer questions, and thus become prominent – and possibly even considered an expert. Companies love to hire experts! In addition, recruiters search professions looking for experts. You should join active groups to be visible online.
When you are in transition, knowing the right people is important, but also making sure they know you and be reminded of what you are looking for. Hence, it is advisable to invite people to connect with you on LinkedIn. When you send an invitation, personalize your message. Address the person by name, remembering the similarities between you or mentioning how you came across the person’s name, state your intention, and then ask if the person would be willing to engage with you To put in touch.
If you’re looking for opportunities, go to the homepage and type the name of a company that interests you in the search box. Do an advanced search using the filters available above. Then adjust the screen to suit your circumstances. From this list, select the people you want to connect with and invite them.