For the upcoming 2021-22 season, The CW Network will add Saturday to its primetime schedule, becoming a full broadcast network for seven days a week for the first time in its history. Mark Pedowitz announced this today. Chairman and CEO of the CW network. When the new season kicks off this fall, The CW will be offering 14 hours of prime time series every week Monday through Sunday (8:00 am-10:00pm ET / PT).
The CW will officially begin its first Saturday night of primetime programming on October 2, 2021 with the first night of the IHEARTRADIO MUSIC FESTIVAL (8:00 am-10:00pm ET / PT). The second night of the IHEARTRADIO MUSIC FESTIVAL will be broadcast on Sunday. Oct. 3 (8: 00-10: 00 a.m. ET / PT). The regularly scheduled program of the CW on Saturday will be announced at a later date.
As the network expands its programming program for prime time, The CW will return the afternoon block Monday through Friday (3:00 p.m. to 4:00 p.m. ET / PT) to its connected stations to program according to their own needs. The CW Television Network was launched in 2006 as the fifth American radio network. The program is aimed at younger viewers, a segment of the population that is very popular with advertisers.
Betty Ellen Berlamino, executive vice president of network distribution for The CW, and Ann Miyagi, senior vice president and general counsel, worked closely with all of the network’s key partners in secure shares across the country.
“As The CW expands and continues to grow, so do our partners, and everyone sees the tremendous value and excitement behind the opportunity to identify and distinguish themselves nationally and locally as a seven-night network,” said Betty Ellen Berlamino. Executive Vice President, Sales, The CW. “The addition of more original programming to our Saturday primetime cast combined with the ability of our broadcasters to now program the Monday through Friday block of the day is a win-win for all parties.”
“Becoming a seven-night-a-week network has been a long-term goal for everyone here at The CW. In an extremely tight broadcast environment, the ability to extend our prime time by two more hours each week is a dynamic change welcomed by our clients and agencies, ”said Rob Tuck, Executive Vice President, National Sales, The CW. “Following the latest industry trend that has been linearly declining sharply, The CW will counter this trend this season by adding a new night to the original programming that will open up new possibilities for us in the future.”