As a personal brand, your website visitors mean potential sales and brand advocates. Inbound marketing is a well-known technique that can help you gain more visibility online.
A well-executed marketing plan is no longer enough to build a strong presence. The fact is that both social media and the level of search are constantly changing with new technology and consumer behavior.
Inbound marketing includes blogging, social networking, visual marketing, etc. – Think of this as your brand that draws people into your sphere of influence by being more visible and available for relationship building.
This is how you connect with your audience
Guest blogging methods, long-form articles, and action-packed content are just a few ways to generate more interest in your brand. Here are some of the most important uses of using inbound marketing to get started today:
- Post at least once a week – Commit to not only blogging your own brand on a regular basis, but at least once a week through other sources such as guest articles, videos, etc. You will see steady growth on Google, as well as reader interest and social media sharing
- Use social networks – Inform your content through media such as new and expanded topics that you can expand and provide exclusive information. Send email updates to a specific segment of your readers with links to your platforms to maximize your efforts.
- SEO is still important – Despite the recent updates to the Google algorithm, your brand needs to plan and optimize your content for search in advance so that it can be found by its spiders and your readers. Put aside your previous lead generation methods that relied on search engine rankings and generated more inbound links. Instead, focus on providing the exact information your audience is looking for.
- Set up automation – Use social media marketing as a relationship building strategy and automation to get your content, including email campaigns, better known. Keep a balance between authentic, real-time interactions and regular communication with your fans and followers.
As online marketing evolves we need to have awareness in order to be prepared for what is to come. What ultimately creates more visibility is connecting with your audience and reaching where they are as a point of contact.