I’ll put it this way: Even my 72-year-old dad (who knows nothing about beauty other than the occasional face mask I let him try) heard about it Shinier. The brand is just as well known. When pressed, it can even list some of the biggest top sellers like Boy Brow (whom he adorably calls “Boy Stuff”), Cloud Paint, and Balm Dotcom. Of course he has a beauty obsessed wife and daughter, but when I asked when and where he first heard about the brand, his response was disturbed: “Do you think I live under a rock?” (I suspect he’s addicted to scrolling his Google feed, but what do I know?) Anyway, I digress.
Last year, The cut Glossier was valued at 1.2 billion cashmere, and while the brand is known for its syrupy sheen and pink packaging aesthetic, it is basically untouchable when it comes to product demand. Everyone knows Glossier and everyone wants it. But of course we have some thoughts as beauty editors.
Despite its ironic following, some products are superior to others (just to be honest!), And as people who – literally – receive and try out hundreds of products every month, we’re pretty good judges of formulaic character. Before us we share the 11 best Glossier products that we are really obsessed with and that we bought new after we vandalized our first free products. Keep scrolling! Your Beauty Editor-approved Glossier Buying Guide awaits you.