Emily Blunt, Millicent Simmonds and Noah Jupe star in “A Quiet Place Part II”.
The box office was anything but quiet over the weekend.
John Krasinski’s “A Quiet Place Part II,” the sequel to his directorial debut in 2018, grossed $ 48.4 million over the weekend, the highest of all film releases during the pandemic. The loot was just under the $ 50 million “A Quiet Place” totaled in 2018.
The Paramount film is currently well on its way to raising around $ 58 million for the four-day Memorial Day weekend.
“This is the beginning of the second act in the boom in cinema and the kind of performance that seemed unimaginable just a few months ago,” said Shawn Robbins, chief analyst at Boxoffice.com. “The fact that ‘A Quiet Place Part II’ is opening close to the level of its predecessor before the pandemic, despite ongoing capacity restrictions and other regional restrictions, speaks not only for the interest in the sequel itself, but also for the power of going to the cinema.”
“The audience always strives to reintegrate this common theater experience into their everyday life,” he said.
The sequel has received widespread critical acclaim and is considered a must-see, especially in cinemas. In reviews, critics pointed out that seeing the film in a theater enhanced the experience, as noise – whether on the screen or in the seats nearby – made the thriller more engaging.
More than 70% of the cinemas were open on the holiday weekend. As vaccination rates continue to rise and the number of coronavirus cases subsides, consumer confidence in cinemas has increased. Not to mention the studios are finally releasing new content.
Analysts are optimistic that this could be the first weekend the domestic box office could top $ 100 million since the pandemic began. The last time the box office hit that number over a weekend was March 6, 2020.
“The momentous success of A Quiet Place Part II knocked out those who thought the pandemic would accelerate the often-predicted downward spiral and possible demise of cinema,” said Paul Dergarabedian, Senior Media Analyst at Comscore.
The strong performance of “A Quiet Place Part II” could be supported by Disney’s “Cruella”, which was also released this weekend. Current estimates suggest the film could fetch nearly $ 30 million. The studio is expected to release its checkout data later on Sunday.
However, the film could bring in significantly less. After all, it was made available in theaters that same day and via Disney + for $ 30. Some consumers may have ventured to the movies to see the movie, but others may choose to stay on the couch and stream. The film also receives mixed reviews.