How do personal habits, connections, communication skills, social media comments, and follow up with a personalized direct mail postcard contribute to higher career success? All of these factors – and more – will prove to be crucial when you start building your own brand. Creating a personal brand means helping the world see you the way you want to be seen.
And because it’s personal, your professional image should be unique enough to set you apart from everyone else.
Individual business owners typically improve their brand by sharing personal information that can help create a professional image that appeals to their target market. However, developing a professional image is a bit more limited and unfortunately not many people really understand how a professional image works and how it’s built.
Does it have to do with how you dress? Do your mannerisms affect your professional image? Is personality part of the formula? What does it really take to create a strong, professional image?
These are just a few questions you are likely to come across as you build your professional image. Below are six strategies to help you improve your professional image, be it for your company, your brand, or your personal career.
1. Get your company involved if you have one.
People often assume that their professional image is only about themselves, but it extends to their business as well.
If you run a company that has successfully established itself as a unique brand in the market, you will of course assume that the owner is just as credible as the company. Simply put, your professional image and your company’s reputation are directly linked. This means that improving one benefits the other.
There are various strategies that you can implement to establish the uniqueness of your company in your target audience. For example, instead of using a generic marketing strategy, choose a non-traditional approach such as B. sending a personalized Direct mail postcard. Unique materials are much easier to remember than generic ones. Use this to your advantage when creating an image.
2. Work on your appearance.
When you first meet people, them become First, judge them by your appearance. Once you start interacting, they may become more attentive to your personality and ability to connect.
If you want to build a better professional image from the start, an effective strategy is to create an appearance based on people’s first impressions. There are several ways to work towards this goal, including:
- Avoid wrinkled, loose, or tight clothing;
- practice proper hygiene for your teeth, nails and hair;
- Practicing correct posture; and
- according to the dress code of the company.
While one could argue that Individuality is important, there are ways to show off your eccentricity without looking like you just got out of bed.
Of course, your appearance is only one facet of your professional appearance. Above all, habits can also be a decisive factor when people make judgments. It is important to work on this aspect as well.
3. Manage your habits.
Everyone has bad habits. Some people tend to hesitate. Others are just habitually late for anything. Some are spending more and more obscene time on social media. If you know someone with these habits, you likely think they are anything but professional.
The same will be the case for you if your bad habits are exposed during the interview. While it is difficult to get rid of unwanted habits, you can at least prevent them from being too obvious in public. You should also watch out for the often-unnoticed habits that you are likely not aware of because they seem trivial. Examples include:
- Write SMS during the call;
- Fidgeting when speaking;
- complain and moan; and
- Avoid eye contact.
These are just a few common – yet unprofessional – habits that you might want to avoid or fix. As insignificant as they may seem to you, they can be a compelling sign to those with eagle eyes that you are not as professional as they prefer.
4. Regulate your social media accounts.
If you have social media accounts, don’t forget to change (or delete) them to better match your desired image. To achieve this goal, a good rule of thumb is to separate your personal life from your professional life. This means that you should delete or at least hide inappropriate posts, personal experiences and the like.
Use your social media life to post industry-related news and articles that support your branding philosophy. You can also post materials that allow you to showcase your expertise. More importantly, if you haven’t already, change your account photos to something more professional. Hire a professional photographer and put on appropriate business attire.
Adding a professional bio to your profile will also go a long way in establishing your image. However, when making changes to your social media accounts, be careful not to look too generic or too formal. You don’t want your profile to look the same as everyone else’s. You’re not trying to be too serious so it looks dull and stiff. For example, you might consider adding interesting content, such as: B. a meaningful but funny quote.
5. Improve your communication skills.
Communication will always be a crucial skill wherever you are, whoever you work for. This is precisely why the business world is often looking for people with excellent communication skills. This is a powerful image to convey to others – a sociable person who can involve people and entertain at all levels. In short, you may have to Improve your communication skills.
You can start by becoming a good listener.
Practice your speaking skills in making prepared speeches in an empty room every now and then. Record your sessions each time so you can review them later and improve your performance.
Of course, that doesn’t mean you should only focus on your verbal skills. Remember, in this increasingly digital world, communication is no longer limited to face-to-face interactions.
You should also work on writing clickable emails and sending concise, understandable text messages. As you improve your communication skills, people will be drawn to your presence. This makes it much easier to establish connections. This leads us to the next strategy.
6. Connect with the right people.
Appearance, attitude, skills and connections are four of the main components of a professional image. After you’ve sorted out your looks, attitudes, and skills, how do you go about making connections?
This is where you use the improved version of yourself. If you can make a great first impression with your looks and hold the attention you’ve gained with your newfound communication skills, making connections will become smoother. As mentioned above, a direct mail postcard might not seem like a big deal, but it will make you stand out from the crowd, make a deeper impression, and allow you to connect with others faster.
The only thing to consider at this point is who you want to be associated with. Choose wisely. If you want to build a professionally credible image, connect with people who can complement your image. Ideally, these would be people with the same goal and philosophy.
While improving your professional image can be a long, challenging process, the rewards can be enormous. Greet others warmly and appropriately. Dress appropriately for the occasion, smile, don’t fidget, and listen carefully. Communicate well in each location during the process. Invest in a personalized direct mail postcard that you can send to potential and prospective employers after your first interview. Thank you everyone for their time and attention, regardless of the outcome.
If you’re looking for a high-level job, having a high-quality professional image will help you attract recruiters. When you plan to run a business, it becomes a lot easier to convert prospects into loyal customers. Simply put, your efforts will bear fruit one way or another, and following this guide should get you a good head start.